Director, Performance Marketing at Loop Earplugs

L
Loop Earplugs

Director, Performance Marketing

be flag
BE, NL

Hybrid

Full Time

#Performance Marketing

#Digital Strategy

#Paid Media

#Growth

#Google

#TikTok

#Influencer Marketing

#Affiliate Marketing

#Looker

Loop Earplugs is looking for a Director, Performance Marketing

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Loop is transforming how the world experiences sound, helping people live life at their own volume. We have sold over 14 million earplugs, earned recognition as a top choice for concert-goers, and made history as the first company to win Deloitte’s Fast 50 Belgium twice. We are now looking for a Director of Performance Marketing to join our global team of 250 people and help us drive our next phase of growth.

Responsibilities

  • Own the full acquisition funnel and define strategies to scale our customer base globally.
  • Set and optimize aggressive revenue and customer acquisition cost targets across paid, influencer, and affiliate channels.
  • Manage global budget allocation and channel mix based on real-time performance data.
  • Lead a high-performing team of media buyers and channel leads to ensure efficient, sustainable growth.
  • Design and scale structured experimentation programs, including A/B and multivariate testing.
  • Collaborate with our creative team to develop high-converting content and messaging strategies.
  • Oversee revenue planning, forecasting, and reporting across international markets.

Must-haves

  • 10+ years of experience leading paid media within a direct-to-consumer environment, specifically with international scaling.
  • Deep expertise in managing 8-figure budgets across platforms like Meta, Google, and TikTok.
  • Proven success in managing influencer and affiliate performance models.
  • Advanced analytical skills with fluency in tools like Looker and various attribution systems.
  • Demonstrated ability to build and mentor high-performing marketing teams.
  • A results-oriented mindset focused on revenue, efficiency, and measurable scale.
  • Professional proficiency in English.

Benefits

  • Hybrid work model with flexibility to support your work-life balance.
  • Medical insurance coverage.
  • 401k retirement savings plan.
  • Paid time off.
  • Flexible working hours.
  • The opportunity to work in a culture that prioritizes autonomy and impact.
L

Loop Earplugs

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