Director, Performance Marketing
Hybrid
Full Time
#Performance Marketing
#Digital Strategy
#Paid Media
#Growth
#TikTok
#Influencer Marketing
#Affiliate Marketing
#Looker
We are Loop
Loop Earplugs is reinventing how people experience the world by enabling them to live life at their own volume. 2024 was a pivotal year at Loop – we hit 14,000,000 earplugs sold, were named ‘The Best Earplugs for Concerts’ by The New York Times, and expanded our product offering to a complete range of solutions for day and night. Oh – and not to mention making history as the first company to win Deloitte’s Fast 50 Belgium twice.
But this is just the beginning. As we continue to develop disruptive products, we’re constantly on the lookout for the next big idea - and building a team who can make it happen.
Being a Looper means making a difference. Whatever your role, this is your stage to make a real impact and bring your ideas to life. Better yet, you’ll join a fast-growing, global team of 250+ people who are passionate, down-to-earth and eager to tackle challenges together.
Director, Performance Marketing
Location: Antwerp or Amsterdam
Experience: 10+ years experience in paid media, growth, and digital strategy
Own performance marketing and help drive the next €100M in revenue.
This isn’t a step sideways. This is a leap into a business built around performance. You take control of the full acquisition engine — from paid social to influencers and affiliates — and turn it into a powerhouse for global scale. You lead the strategy, the team, the experiments, and the spend. If you’ve mastered the metrics and you’re ready to challenge playbooks that no longer deliver, this is where you do it. Zero fluff. All impact.
The role
You own the full funnel and define how the business scales its customer base in the next phase of global growth. You run core acquisition channels like a high-performance machine while building what’s next through structured experimentation. You drive revenue targets across Meta, Google, influencers, and affiliates, and set the foundation for the next frontier of performance media.
You collaborate closely with Creative to shape testing roadmaps, messaging strategy, and content formats that convert. You lead and develop a strong team of media buyers and channel leads, ensuring growth is fast, efficient, and built to last.
What you’ll do
- Set and optimize aggressive revenue and CAC targets across paid and affiliate channels
- Own global budget allocation and channel mix based on performance signals
- Lead structured experimentation and scale winning acquisition strategies
- Manage and develop a high-performing performance marketing team
- Drive forecasting, reporting, and revenue planning across markets
You won’t
- Optimize for vanity metrics instead of revenue and contribution margin
- Spread budget evenly instead of allocating based on performance
- Delegate accountability for results
How you’ll succeed
You think in models and move fast. You bring structure to complexity without slowing momentum. You are comfortable owning outcomes when stakes are high. You connect creative, data, and budget into one clear growth plan. You balance hands-on involvement with long-term thinking, filtering what is worth testing and what is noise. You lead with clarity, set high standards, and build teams that execute with confidence.
What you’ll bring
- 10+ years leading paid media in DTC, with experience scaling international markets
- Deep expertise managing 8-figure budgets across Meta, Google, TikTok, and emerging platforms
- Strong experience with influencer and affiliate performance models
- Advanced analytics skills; fluent in tools such as Looker, GA, and attribution systems
- Proven ability to design and scale A/B and multivariate testing programs
- Experience building and leading high-performing performance teams
- You want your impact measured in revenue, efficiency, and scale
Loop isn’t for everyone. We might not be a match if you:
- Prefer reporting on performance over owning it
- Focus on channel tactics without connecting them to business outcomes
- Avoid tough budget reallocation decisions
- Feel uncomfortable being accountable for aggressive revenue targets
Still listening?
Good. This role is about building the engine that powers the next stage of growth. If you want full ownership of performance, real budget responsibility, and impact measured in millions, press that beautiful apply button and let’s talk.
Why join us?
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Our culture? We’re all about enabling growth by giving our team full autonomy to manage their own projects, be a thought leader, and truly make an impact on the company.
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We take care of our people. So, we pay them what they’re worth. We benchmark each salary extensively against local market data.
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Flexibility: For us, hybrid and flexible working is all about trust. And we trust you to get on with your job, so there’ll be no micromanaging or peeking over your shoulder from us.
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Benefits: Our benefits are all aimed towards looking after your health, and enabling you to live life to the fullest. So everything from health insurance and retirement savings to the latest tools is covered.
Come as you are, our equal opportunities employer statement
Loop is an equal opportunities employer. We invest in diversity, ensure equality and encourage expression. We have a zero-tolerance policy for harassment, bias or discrimination towards applicants and employees.
Live life at your volume. 🎶 We'll take care of your ears.
