Director, Performance Marketing at Theblacktux

Theblacktux logo
Theblacktux

Director, Performance Marketing

us flag
United States

Hybrid

Full Time

#Marketing

#Ecommerce

#Performance Marketing

#Google Ads

#YouTube

#Attribution

#Data Analysis

#Optimization

#Forecasting

Theblacktux is looking for a Director, Performance Marketing

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Are you ready to help people look their best during the most significant moments of their lives? At The Black Tux, we are reinventing the formalwear rental industry by combining high-quality, 100% wool garments with machine learning and expert tailoring. We are looking for a passionate leader to join our marketing team and help us connect with customers who want to show up with confidence.

What you bring

As our Director of Performance Marketing, you will serve as the strategic lead for our growth initiatives. This is a full-time, hybrid role based in Culver City, and you must reside in the Los Angeles area. You will be responsible for scaling our revenue and improving efficiency across all paid channels while managing the following core duties:

  • Lead the planning and optimization of paid media channels, including Paid Social, Search, YouTube, and CTV.
  • Develop comprehensive growth strategies that balance customer acquisition costs with long-term value and revenue goals.
  • Collaborate with finance, creative, and product teams to build full-funnel acquisition paths and rigorous measurement frameworks.

Requirements

We are seeking a candidate with at least 8 years of experience in performance marketing, ideally within the ecommerce or direct-to-consumer apparel space. You should be fluent in data analysis, including attribution models, incrementality, and contribution margins. Success in this role requires a deep technical understanding of platforms like GA4, Google Ads, and Meta. We value individuals who are kind, collaborative, and creative. You should be comfortable presenting insights to executive leadership while remaining willing to dive into the platforms yourself to solve problems. A strong sense of ownership and a commitment to the customer experience are essential traits for this position.

What we offer

We are committed to supporting our team members through a comprehensive benefits package designed to promote health, well-being, and work-life balance.

  • Medical, dental, vision, and disability insurance plans.
  • Participation in a 401(k) retirement plan.
  • Open paid time off, paid holidays, and an annual winter break.
  • Wellness programs, including monthly stipends and gym memberships.
  • Hybrid work flexibility with a home office setup stipend.

How to Apply

If you are excited about the opportunity to grow a premium brand and help our customers celebrate their most important days, we would love to hear from you. Please submit your application to join our team and help us shape the future of formalwear.

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Theblacktux

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