Director of User Acquisition at Mistplay

At Mistplay, we are building the world’s leading loyalty program for mobile gamers. With a community of over 20 million users, we help players discover new games, connect with friends, and earn rewards. As the third fastest-growing technology company in Canada, we are a profitable, scaling business driven by innovation in mobile apps and powerful ad tech tools. We thrive on a culture of data-driven collaboration, where creative problem-solving and strategic thinking turn ambitious ideas into reality.

The role

We are looking for a Director of User Acquisition to serve as a central leader within our growth engine. This is a full-time, executive-level position that can be performed remotely from anywhere. In this role, you will oversee a nine-figure annual acquisition budget and lead a talented team of managers to scale our user base while maintaining high quality. You will report directly to our Chief Marketing Officer and work in partnership with our product, finance, and creative teams to drive our global expansion.

Core responsibilities

• Develop and execute comprehensive acquisition strategies to consistently meet or exceed our ROAS and user quality targets on a weekly, monthly, and quarterly basis.
• Manage the functional P&L, including media spend, tools, creative budgets, and resource planning, while overseeing a team of acquisition managers through mentorship and professional development.
• Partner with our data and analytics teams to refine our approach to experimentation, performance measurement, and automation across both existing and emerging media sources.

Skills and experience

To be successful in this role, you should possess the following qualifications:

• More than 8 years of experience in performance marketing, specifically focused on mobile app user acquisition.
• A proven track record of managing multi-million dollar monthly budgets and scaling mobile apps through rigorous A/B, MVT, and incrementality testing.
• Strong existing relationships with major ad networks, DSPs, and media partners such as Google, Meta, TikTok, and Applovin.
• Expertise in data analysis with the ability to tell compelling stories through metrics and guide cross-functional teams.
• Excellent communication skills in English and French, with a collaborative mindset suited for a global team environment.

Compensation and benefits

We are committed to fostering a supportive and engaging work environment. As part of our team, you will enjoy:

• The flexibility of remote work.
• Participation in company-wide events, team lunches, and game nights designed to keep our culture vibrant and connected.

How to apply

If you are a passionate growth leader who thrives on data and innovation, we would love to hear from you. Please submit your application to join our team as we continue to shape the future of mobile gaming.