Director of Product Marketing
Hybrid
Full Time
#Life Sciences
#Product Marketing
#Biotechnology
#Market Research
#Strategic Planning
#Team Leadership
#Digital Marketing
#CRM Systems
Who we are...
Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.
Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029.
This is a hybrid position, 50% remote/50% in our Danvers, MA office. Must be a commutable, local distance to Danvers, Massachusetts.
The role...
We are looking for a visionary and results-driven Director of Product Marketing to join our Global Marketing team, reporting to the Senior Director of Strategic Marketing. This critical role is responsible for defining and executing the go-to-market strategy, positioning, and messaging for our portfolio of reagent antibody-based products & services. The Director will lead efforts to optimize our existing portfolio, launch new products and services, and drive market leadership through integrated, sales-aligned marketing campaigns.
This position requires an in-depth understanding of market dynamics, customer needs, and the competitive landscape. The ideal candidate will have a proven ability to drive awareness, adoption, and revenue growth in the life sciences industry. Collaborating with R&D, sales, and global marketing teams, the Director will focus on expanding market share, enhancing customer engagement, and positioning our offerings as a market leader.
As the Director, you will oversee the development of the go to market strategy for the product portfolio, conduct gap analyses, and create marketing plans that highlight product differentiation and value. You will manage a team of Product Marketing Managers, providing mentorship and aligning efforts with organizational objectives. Success in this role requires a strong background in the commercialization of scientific products, exceptional leadership, and cross-functional collaboration skills.
You'll have the opportunity to drive...
Portfolio Strategy & Expansion:
- Develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications.
- Identify high-growth segments and emerging trends within the current research areas through in-depth customer, market, and competitor analyses.
- Partner with R&D and Strategic Marketing to define product requirements and drive the successful development of new solutions.
Build robust business cases for portfolio expansion, including market opportunity assessments and revenue projections.
Product Marketing Strategy & Positioning:
- Create and implement a strategic product marketing plan (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth.
- Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments (Academia, BioPharma, CRO/CDMO)
- Ensure alignment with brand and corporate strategies across all product marketing efforts.
- Establish frameworks and metrics to measure the success of product launches, including adoption rates, customer feedback, and sales performance.
Market Analysis & Competitive Intelligence:
- Conduct ongoing market research to identify industry trends, customer pain points, and competitive offerings.
- Leverage insights to identify market opportunities and threats, informing pricing strategies, product roadmaps, and differentiation tactics.
- Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts.
- Provide actionable recommendations to improve market share and customer satisfaction based on continuous product performance analysis.
Customer Engagement & Advocacy:
- Develop strategies to engage customers, gather feedback, and foster relationships with key opinion leaders (KOLs) and industry influencers.
- Implement customer advocacy programs, including case studies and testimonials, to build product credibility and enhance brand reputation.
- Lead customer focus groups to gain insights and validate product messaging and positioning.
Campaign Development, Execution & Content Strategy:
- Design and execute integrated marketing campaigns to drive product adoption, protect market share, and expand into new markets.
- Leverage multimedia, social media, and digital marketing strategies to enhance brand awareness and generate high-quality leads.
- Collaborate with regional marketing teams to localize campaigns and ensure alignment with market-specific strategies.
- Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives.
- Integrate customer feedback (VoC) into campaign strategies to enhance relevance and impact.
- Monitor and optimize the performance of marketing activities, leveraging data to improve engagement, lead quality, and overall campaign success.
Sales Enablement & Collaboration:
- Partner with sales teams to develop and deliver training, tools, and resources that drive customer engagement and conversion.
- Create sales enablement materials, including product training, competitive insights, and objection-handling guides, to effectively communicate product benefits and value propositions.
- Align marketing initiatives with sales strategies to optimize lead generation, pipeline velocity, and revenue growth.
- Lead regular training sessions to ensure that sales and customer-facing teams are fully prepared to represent the product portfolio.
- Support distributors and e-commerce platforms with targeted resources and programs to drive sales success.
Performance Tracking & Reporting:
- Define KPIs and success metrics to evaluate the effectiveness of product marketing initiatives.
- Use analytics to monitor product performance, market share, and campaign results, reporting insights to senior leadership.
- Optimize marketing spend and activities based on performance insights and market changes.
Cross-Functional Leadership & Team Development:
- Lead and mentor a team of product marketing professionals, fostering a high-performance culture of collaboration and innovation.
- Build a talent development plan to ensure the team is equipped to meet evolving market demands and opportunities.
- Collaborate closely with Strategic Marketing, Product Management, MarCom, Sales, and R&D to ensure alignment on product development and marketing initiatives.
- Partner with regional sales teams to ensure effective product positioning, sales enablement, and the development of relevant sales tools.
- Engage with Operations, Regulatory, and Customer Support teams to ensure product quality, compliance, and a seamless customer experience.
- Implement processes to streamline product launches, campaign execution, and performance measurement.
Who you are and what you bring to the team...
Education
- Master’s degree in life sciences or a related discipline (immunology, cell biology, molecular biology) is required.
- PhD degree in life sciences or a related discipline is preferred.
- MBA preferred.
Professional Experience
- 10+ years of product marketing experience in the life sciences industry, with a demonstrated ability to drive portfolio growth and market leadership.
- 5+ years of team leadership experience, managing cross-functional teams and aligning efforts across R&D, sales, and marketing to achieve organizational objectives.
- Proven track record in portfolio strategy, new product commercialization, and the execution of marketing campaigns that drive growth in competitive markets.
- Expertise in reagent antibodies or related products is highly preferred, including experience in their commercialization and applications.
Technical Expertise
- Deep understanding of reagent antibody technologies and their applications in key research areas such as proteomics, flow cytometry, immunoassays, immunohistochemistry (IHC), and high-throughput screening.
- Familiarity with antibody production, validation, and quality standards, including recombinant, monoclonal, and polyclonal antibody development.
- Knowledge of current trends in immunology, cell biology, neuroscience, and related fields driving demand for reagent antibodies.
- In-depth knowledge of antibody applications in research, diagnostics, and therapeutics.
Skills
- Strong strategic and analytical thinking, with a customer-focused approach to identifying and addressing market needs.
- Proficiency in digital marketing platforms, CRM systems, and automation tools (HubSpot, Salesforce) to drive targeted campaigns and lead generation.
- Exceptional ability to manage multiple projects in dynamic and fast-paced environments.
- Expertise in market research, segmentation, and competitive analysis to identify opportunities and craft differentiated strategies.
- Excellent communication skills, with the ability to simplify complex scientific concepts for diverse audiences, including internal stakeholders and customers.
Core Competencies
- Market Expertise: Comprehensive understanding of the life sciences industry, including evolving market trends, customer needs, and competitive dynamics.
- Strategic Vision: Ability to craft and execute long-term strategies while balancing immediate business priorities.
- Leadership & Influence: Proven ability to lead cross-functional teams, mentor staff, and influence stakeholders at all organizational levels.
- Data-Driven Decision-Making: Expertise in leveraging analytics and data to inform strategies, measure impact, and guide decision-making.
- Customer-Centric Approach: Strong commitment to understanding and addressing customer needs, ensuring all marketing efforts align with delivering exceptional value.
Physical Conditions/Physical Requirements...
Hybrid role - 50% remote/50% in office
~30% travel (20% Domestic, 10% International)
What we offer....
At Cell Signaling Technology (CST) we recognize that people will always be our most important asset. Providing a safe, inclusive, and stimulating working environment that understands the importance of diversity, human dignity and meaningful work is as important as establishing company policies that incorporate excellent health insurance and pay benefits. We recognize that development of people is the key to their happiness and thus ensure every employee has impactful discussions with their manager and develops actionable performance and professional development plans. Lastly, we are committed to engaging and supporting our employees in committees and philanthropy that benefit their local communities and environment through community investment programs.
Benefits
- Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
- Vision Insurance
- Life Insurance, Short and Long Term Disability
- Flexible Spending accounts
- 401(k) Plan with 6% match
- Tuition Reimbursement
- Generous PTO package
- Parental Leave
- Pet Insurance
- Employee Assistance Program
- Onsite Subsidized Cafeteria
- Free Parking
Cell Signaling Technology (CST) is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a veteran or as a member of the military or status in any group protected by applicable federal or state laws.
AGENCIES
All resumes submitted by search firms/employment agencies to any employee at Cell Signaling Technology (CST) via email, the internet or in any form and/or method will be deemed the sole property of CST, unless such search firms/employment agencies were engaged by CST for this position and a valid agreement with CST is in place. In the event a candidate who was submitted outside of the CST agency engagement process is hired, no fee or payment of any kind will be paid.
