Director of Platform Operations
Hybrid
Full Time
#Digital
#Ecommerce
#Retail
#Product
#CMS
#Data Analysis
#Google Analytics
#Looker
#SEO
#A B Testing
#ECommerce Platforms
THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY: Director of Platform Operations
REPORTS TO: CTO
LOCATION: US (PST Hours Required)
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote
Birdy Grey is seeking an experienced eCommerce Operations leader to drive our digital commerce business and activate a winning strategy for a best-in-class digital-led operating model. You will be responsible for delivering aggressive business growth goals through expert management and execution of product lifecycle, site merchandising strategy, promotions and sales, brand collaborations, and digital operations.
This highly cross-functional role requires collaboration with Merchandising, Creative, Brand, Marketing, Analytics, Strategy, and Technology teams. Our ideal candidate is entrepreneurial, data-driven, comfortable operating end-to-end, and passionate about building best-in-class digital experiences.
SCOPE OF RESPONSIBILITIES
- Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
- Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
- Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
- Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
- Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
- Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
- Business owner of the PIM system and web operations planning ecosystem
- Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
- Lead QA processes across PDPs, PLPs, and Marketing landing pages
- Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
- Collaborate with merch to review inventory reports weekly and prioritize products based on inventory levels, performance, and seasonal themes
- Leverage website analytics to improve conversion metrics and optimize consumer journey
- Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
- Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
- Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
- Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
- Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
- Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
- Business owner of the PIM system and web operations planning ecosystem
- Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
- Lead QA processes across PDPs, PLPs, and Marketing landing pages
- Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
- Collaborate with merch to review inventory reports weekly and prioritize products based on inventory levels, performance, and seasonal themes
- Leverage website analytics to improve conversion metrics and optimize consumer journey
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EXPERIENCE / REQUIREMENTS:
- 10+ years of retail e-commerce and digital operations experience, with experience at a DTC/CPG/ecomm startup (bridal/apparel a plus!)
- Deep knowledge of and experience working with PLM, PIM, DAM, ERPs, OMS, and CMS systems
- Experience driving Product Lifecycle Management and E2E digital commerce orchestration (inline + 3PP)
- Experience working with Product Master, PIM solutions, SKU management, and automation of related processes and workflows
- Proven track record of successfully delivering on a brand/merch strategy and driving revenue growth in a high-growth environment
- Experience leading teams of in-house digital experts and external production vendors to produce high-quality, timely deliverables
- Ability to effectively influence, build trust, and collaborate cross-functionally; strong verbal and written communication skills
- Demonstrated ability to lead multiple projects simultaneously, with ability to pivot as needed
- Strong understanding of eCommerce platforms, applications, and analytics tools
- Experience with A/B testing and optimization techniques
- Strong proficiency in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker)
- Familiarity with SEO principles and their application to site merchandising
NICE TO HAVES:
- Start-up experience
- Interest in bridal and fashion
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands
Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano
Birdy Grey Instagram - @birdygrey
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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