Director of Performance and App Marketing
Hybrid
Full Time
#Real Estate
#Marketing
#App Marketing
#Performance Marketing
#Strategy
#Data Science
#Analytics
#Product Strategy
#Visual Marketing
#Management
#Leadership
At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
Director, Performance and App Marketing
Realtor.com is the leading destination to discover your perfect home. We have the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. We need your help to deliver the future of home buying to consumers. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
About the team and the role:
The tech real estate space is highly competitive and we’re building a world class marketing team to continue to grow Realtor.com ’s usage with consumers on both mobile and web. This role will lead our paid mobile and app strategy working closely with product and run performance marketing channels across Meta and more.
Our App and Performance marketing team builds our acquisition strategy and executes media across Google platforms, Apple, display, social, and many more. At Realtor.com we put data science and analytics at the center of our marketing and advertising strategy. This team will work closely with analytics and data to shape our success with our paid media.
What you’ll be doing:
- Inspire and led our performance marketing team of marketing managers and analysts to meet our revenue and consumer growth goals across App and Web
- Set and execute our marketing vision with the Realtor.com App.
- Build and execute consumer acquisition strategies for app downloads and activating users on mobile
- Work closely with our app product team to build and support a unified marketing and product strategy
- Lead our visual performance marketing strategies across Google, Facebook, social, display, and others
- Regularly update Realtor.com executive team on marketing performance and growth opportunities
- Manage agency relationships and partners
Qualifications:
- Bachelor's degree or equivalent experience and up to 10 years related experience and 5-7 years of management experience
- 10 years experience in growth, performance marketing, strategy, or paid media
- Quantitative experience working with business and performance analytics
- Demonstrate intellectual curiosity and interest in solving problems, particularly using data to help answer somewhat nebulous questions
- Thrive in a fast-paced environment with an ability to change direction and meet deadlines
We balance accelerated creativity and innovation on a foundation of in-person collaboration and flexibility, from inside and outside of our office walls. For most roles, our employees work three days of their choice in our Austin office and the remaining two days from home.
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
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