Director of Marketing
Remote
Full Time
#Marketing
#DeFi
#Crypto
#GTM
#Content Marketing
#Email Marketing
#Metrics
#Web Analytics
#Marketing Automation
#Social Media Marketing
#Data Integration
#Team Management
At the Uniswap Foundation, we operate as an independent entity fully committed to cultivating a self-sustaining community that drives the growth of the Uniswap protocol. Our work centers on three core pillars, which are Growth, Innovation, and Stewardship. By offering grants, developer resources, and governance support for token holders, we aim to build a more open and decentralized financial future. We are a remote-first organization that values long-term sustainability and security, and we are looking for a visionary leader to help us shape the future of the most important protocol in the DeFi space.
About the Role
We are searching for a Director of Marketing to join our team on a full-time basis. In this role, you will act as a creative operator who bridges the gap between art and commerce. You will be responsible for leading our marketing strategy, managing our creative output, and overseeing production operations. This position is perfect for a hands-on leader who enjoys building multidisciplinary teams and wants to make a tangible impact on the decentralized finance ecosystem.
Key Responsibilities
- Design and implement comprehensive marketing strategies that align with our foundation's broader goals while managing the annual planning process and tracking key performance indicators.
- Oversee the refresh of our design system and lead the development of multi-channel campaigns, including content for YouTube, podcasts, social media, and live events, specifically aimed at attracting developers.
- Build and mentor a high-performing team, including external freelancers and agencies, while collaborating with internal departments like Developer Relations and Governance to ensure our programs remain fiscally responsible and impactful.
Requirements
To be successful in this role, you should possess a strong background in marketing leadership, particularly within the crypto, open-source software, or developer tooling sectors. We are looking for the following qualifications:
- Proven expertise in go-to-market campaign development, content and email marketing, marketing automation, and web analytics.
- A track record of recruiting, mentoring, and managing high-performing teams in a fast-paced environment.
- Exceptional communication and presentation skills, with the ability to build strong relationships across diverse departments.
- A deep passion for DeFi and a hands-on mindset that allows you to thrive in a nimble, collaborative organization.
Location
This position is remote, allowing you to work from anywhere.
Compensation and Benefits
We are proud to offer a flexible work environment that supports our team members no matter where they are located. Our primary benefit is the ability to engage in remote work, providing you with the autonomy to contribute to our mission from a location that suits your lifestyle.
