Director of Marketing Strategy and Operations
Hybrid
Full Time
#Marketing
#Customer Experience
#Martech
#Marketing Analytics
#Performance Marketing
#Lifecycle Marketing
#Marketing Operations
#Data Analytics
#Customer Acquisition
#SEO
#Paid Social
#Project Management
At FirstKey Homes, we believe that the best marketing is built at the intersection of human insight and technical precision. Our team is dedicated to creating seamless experiences for our customers, and we are looking for a visionary leader to help us refine how we connect with them. We are searching for someone who views data not just as a collection of numbers, but as a powerful engine that drives smarter strategies, fuels innovation, and sustains long-term growth. If you are a storyteller who loves to turn complex analytics into actionable plans, you will find a home with us.
The opportunity
As our Director of Marketing Strategy and Operations, you will report directly to the Senior Vice President of Marketing and Customer Experience. This is a pivotal role where you will translate our broader business goals into scalable, high-impact marketing strategies. You will lead four essential pillars of our organization, including Performance Marketing, Lifecycle & Email, Product Management, and Marketing Operations. Your mission is to foster a culture of experimentation and data-driven decision-making, ensuring that our marketing technology and programs work in perfect harmony to drive revenue and expand our market share.
A day in the life
- You will own the end-to-end customer acquisition strategy, managing budgets across paid search, SEO, and social channels while constantly optimizing for maximum return on investment.
- You will lead our marketing technology roadmap, collaborating with product and engineering teams to ensure our tools, from CDPs to analytics platforms, are fully integrated and delivering measurable value.
- You will mentor a talented team of four leaders, setting clear priorities and fostering a high-performance environment that values accountability, creativity, and strategic problem-solving.
Who you are
You are an executive-level professional with over 10 years of experience in marketing, growth, or strategy. You possess a unique blend of skills that allow you to act as a strategist, an operator, and an analyst all at once. You are fluent in English and comfortable navigating modern marketing stacks, including tools like SQL, BigQuery, and various automation platforms. You have a proven track record of managing cross-functional teams and building programs that scale. Most importantly, you are a persistent and innovative thinker who is comfortable zooming in to handle tactical execution and zooming out to shape our long-term vision.
Why you'll love it here
We are committed to fostering a collaborative and inclusive workplace where your contributions are valued and your growth is supported. We offer a hybrid work environment, which allows for the flexibility to balance your professional responsibilities with your personal life. We are an equal opportunity employer and take pride in building a diverse team that reflects the communities we serve.
