Director of Integrated Marketing at Popsockets

PopSockets is a global digital-lifestyle company founded in 2014 by former philosophy professor David Barnett. Since our inception, we have sold over 245 million of our iconic phone grips across 75 countries, expanding our reach into a diverse ecosystem of phone cases, wallets, mounts, batteries, and chargers. Our mission is to build an eternal positivity machine, creating an enduring global brand that fosters a meaningful, positive impact on the world. We are proud of our commitment to sustainability and ethics, which includes Climate Neutral certification, our Poptivism platform, and a dedication to fair labor practices. Recognized by Fast Company as one of the World's Most Innovative Companies in 2021, we are now seeking a dynamic Director of Integrated Marketing to join our team in the United States.

Key outcomes

• Develop a consumer-centric global brand marketing calendar that highlights key brand stories, cultural moments, and product launches in collaboration with our internal functional groups.
• Utilize market intelligence, social listening, and consumer segmentation to inform product positioning, messaging, and activation strategies.
• Lead cross-functional teams through the entire product launch process, ensuring a cohesive consumer journey from inception to post-mortem.
• Manage the sell-in process for wholesale partners, including sales training and marketing collateral, while overseeing sell-through activities like social media, PR, and influencer campaigns.
• Collaborate across departments, including Product, Supply Chain, Legal, Finance, and Customer Service, to ensure seamless execution of go-to-market strategies.
• Craft compelling messaging and positioning statements that maintain consistency across all marketing touchpoints.
• Monitor and report on launch performance, using data-driven insights to optimize strategies and achieve key performance indicators regarding market penetration and revenue growth.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 6 to 8 years of professional experience in go-to-market or product marketing roles, ideally within the consumer electronics, fashion, or beauty industries.
• A proven track record of building brand awareness and successfully executing 360-degree product marketing campaigns.
• A balanced approach that combines data-driven analytical rigor with creative inspiration.
• Strong project management and leadership abilities, specifically the capacity to lead and influence across diverse teams.
• Excellent communication and interpersonal skills to effectively engage with various stakeholders.
• Fluency in English.

Compensation

We offer a hybrid work environment that supports flexibility and collaboration.

How to apply

If you are a results-driven leader who is passionate about building global brands and driving demand, we invite you to apply. Please submit your application materials to be considered for this opportunity to join our innovative team.