Popsockets

Director of Integrated Marketing

United States

Hybrid

Full Time

#Marketing

#Market Intelligence

#Consumer Insights

#Leadership

#Messaging And Positioning

#Performance Tracking

#Project Management

#Data Analysis

#Strategic Planning

#Team Collaboration

Popsockets is looking for a Director of Integrated Marketing

Full Time Director Hybrid United States Marketing Market Intelligence Consumer Insights Leadership Messaging And Positioning Performance Tracking Project Management Data Analysis Strategic Planning Team Collaboration English Hybrid work

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold over 245 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.

Our mission is to build an eternal positivity machine--an enduring global brand that makes a growing positive impact on the world. Impact initiatives to date include Climate Neutral certification in 2022, our Poptivism platform and ChangeUp partnership, which have resulted in over $4 million in donations to over 400 non-profits, low-friction recycling programs with TerraCycle, use of 99% recyclable and FSC certified packaging, Fair Labor Association accreditation, and adoption of an animal-free policy with respect to products and corporate sponsored meals.

In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.

The Role:

PopSockets is in search of a dynamic and results-driven Director of Integrated Marketing, a critical role responsible for igniting the brand, connecting to our consumers and driving demand for our key products. The ideal candidate operates at the intersection of left/right-brained marketing strategy, cross-functional collaboration and excellence in delivery with a focus on continuous learning and improvement. They will be responsible for the development of our global brand marketing calendar, strategic campaign briefs and ultimately program management through execution in partnership with cross-functional stakeholders including our product, licensing, communications, DTC and commercial teams on a global scale.

Responsibilities:

Marketing Calendar Development: In partnership with nearly all of PopSockets functional groups, develops a compelling and consumer-centric brand marketing calendar representative of key brand stories, cultural moments and product drops

Market Intelligence and Consumer Insights: Identifies needs and drives insights including competitive landscape, social listening, consumer segmentation and market trends. Utilizes insights to inform product positioning, messaging, and activation strategy

Launch Execution: Manages all campaign launch activities as lead of the cross-functional team, from inception to post-mortem. Ensures every element is aligned and the consumer journey is cohesive. This includes sell-in to our wholesale partners (sales training, strategy overview, marketing collateral, in-store, etc.) and sell-through (social media, PR, influencers, digital, events, etc.)

Market Intelligence: Conduct market research to understand target customer segments, competitive landscape, and market trends. Utilize insights to inform product positioning and messaging for launch.

Cross-Functional Leadership: Collaborate with Product, Supply Chain, Marketing, Sales, Legal/Finance, and Customer Service teams to ensure seamless execution of GTM strategies. Lead cross-functional teams through product launch processes focusing on commercialization

Messaging and Positioning: Craft compelling product messaging, positioning statements and activation strategies that resonate with target audiences. Ensure consistency across all marketing touch points and and sales materials.

Performance Tracking: Monitor and report on the performance of product launches, utilizing metrics and feedback to adjust strategies as necessary. Achieve key performance indicators related to market penetration, customer acquisition, and revenue growth.

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications or related field.

Minimum of 6-8 years of experience in go-to-market, product marketing, or related roles, preferably in the consumer electronics/fashion/beauty industries.

Proven track record of successfully building top-of-funnel brand awareness and consideration, as well as demonstrated success in launching 360 product marketing campaigns.

Operates at the center of the left-brain and right-brain; is equally data-driven and creatively-inspiredAbility to set and define campaign goals, then measure and apply learnings to future campaigns.

Strong analytical skills with the ability to translate insights into actionable strategies.

Excellent leadership and project management skills, with strong ability to lead through influence.

Outstanding communication and interpersonal skills, capable of working with diverse team members and stakeholders.

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.

Popsockets

2 views

0 applied

Share this job

Copy Permalink

Open roles at Popsockets

Popsockets

Copywriter

United States

Hybrid

Full Time

#Marketing

#Copywriting

#Storytelling

#Digital Marketing

#Creative

#Proofreading

Discover similar jobs

Maximus

Marketing Creative Director

Remote

Full Time

#Performance

#Leadership

#Operations

#Brand Development

#Team Management

#AI Tools

#Digital

#Brand Strategy

#Content Creation

Pathstream

Director, End User Content Strategy

120k - 175k USD

Remote

Contractor

#Content Strategy

#Marketing

#Content Marketing

#Creative Direction

#Video Production

#Writing

#Data Analysis

#Contractor Management

#Content

#Brand

#Collaboration

Outsourcedstaff

Senior Video Editor

Remote

Full Time

#Social Media

#Video Editing

#Marketing

#Adobe Premiere Pro

#After Effects

#Photoshop

#Graphic Design

#Photo Editing

#Storytelling

Allata

Ascend Program - Data

Remote

Full Time

#Data

#Data Engineering

#Software Development

#Data Analysis

#AI

#Agile

#Jira

#Git

#Cloud Platforms

Quest Resource LLC

Project Manager

Remote

Full Time

#Project Management

#Scheduling

#Budget Management

#Design

#Risk Management

#Procurement

#Coordination

#Quality Control

#Client Communication

Sahara AI

Social Media Manager

Remote

Contractor

#Social Media

#Web3

#Marketing

#Social Media Marketing

#Content Creation

#Community Engagement

#Analytics

#Twitter

#Discord

#YouTube

#Figma

#Copywriting

Cagents

Marketing Creative Coordinator

Remote

Full Time

#Marketing

#Graphic Design

#Project Management

#adobe indesign

#Adobe Illustrator

#Adobe Photoshop

#Microsoft Office

#Canva

#Video Editing

#Social Media

Harold Jean-Louis, Inc.

Social Media Marketer

Remote

Internship

#Social Media

#Marketing

#Content Creation

#Strategy

#Database Development

Form3

Junior Product Owner

Remote

Full Time

#Payments

#Product Management

#Business Analysis

#user

#API

#Data Analysis

#Stakeholder Management

#Product

Sportalliance

Senior Commercial & Pricing Analyst

Remote

Full Time

#SaaS

#Analytics

#Pricing Strategy

#Financial Modeling

#SQL

#AI Tools

#Revenue Forecasting

#Business

#Spreadsheets

#Scenario Modeling

#Data Analysis

Voodoo

Account Manager

Remote

Full Time

#Sales

#Google Ad Manager

#Digital Advertising

#Campaign Management

#Data Analysis

#Campaign Optimization

Modern Health

Director, People Business Partner

146k - 215k USD

Remote

Full Time

#Mental Health

#HR

#Tech

#HR Business Partnering

#Strategy

#Organizational Design

#Leadership Development

#Performance Management

#Change Management

#Program Management

#Data Analysis

#Employee Relations

saas.group

Applied Research Scientist

Remote

Full Time

#AI

#Research

#SQL

#Python

#Data Analysis

#Experiment Design

#Data Pipelines

#Validation

#AI Tools

#Research Methodology

Pinecone

Staff/Principal Product Manager, Database

Remote

Full Time

#Product Management

#AI

#Database

#SaaS Products

#Cloud Infrastructure

#Data Analysis

#User Research

#Roadmap Planning

#Collaboration

#Technical Products

ETGroup

Audio Visual Project Manager

Remote

Full Time

#Technology

#Audio

#Project Management

#Risk Management

#Management

#Financial Management

#Solutions

#Change Management

#Communication

#Project Planning

#Documentation

Momentum Data

Global ABM Director

Remote

Full Time

#Account Based Marketing

#B2B Marketing

#Martech

#Marketing

#Strategy

#Pipeline Generation

#Sales

#Orchestration

#ROI

#B2B SaaS

#Collaboration

Boxxe Group

Project Manager

Remote

Full Time

#Project Management

#IT

#Professional Services

#Waterfall

#PRINCE2

#Project Planning

#Stakeholder Management

#Risk Management

#Jira

#Trello

#ITIL

#MS Office

Rootliquids

Business Analyst

Remote

Full Time

#Technology

#Business Analysis

#Requirements Gathering

#Communication

#Data Analysis

#Project Management

#Customer Feedback

#Optimization

Fullscript

Lead Data Scientist

Remote

Full Time

#Data Science

#Health Tech

#Causal Inference

#Python

#Statistical Modeling

#Research

#Data

#Data Analysis

#Machine Learning

refurbed

Category & Sales Marketing Analyst

Remote

Full Time

#Marketing Analyst

#Performance Marketing

#Data Analysis

#Category Management

#Marketing Operations

#Management

#Planning

#CRM

#SQL

#Excel

#Google Analytics

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Director of Integrated Marketing at Popsockets