F
Felix
Director of Growth Marketing
Remote
Full Time
#Marketing
#Growth Marketing
#Performance Marketing
#Digital Advertising
#CRO
#A B Testing
#Affiliate Marketing
#Excel
#Google Sheets
#Looker
#Data Analysis
Felix is looking for a Director of Growth Marketing
Full TimeExecutiveRemoteCanadaMarketingGrowth MarketingPerformance MarketingDigital AdvertisingCROA B TestingAffiliate MarketingExcelGoogle SheetsLookerData AnalysisEnglishMedical insuranceDental insuranceVision insurancePaid time off
We are Felix, Canada’s first end-to-end platform for on-demand everyday health treatment. In five years we have grown to serve more than one million Canadians across seventeen healthcare categories, delivered twenty-four consecutive quarters of revenue and profit growth, and built a pharmacy network that reaches nearly every province. We are now looking for a Director of Growth Marketing to accelerate our digital acquisition efforts and help shape a truly iconic Canadian health brand.
Responsibilities
- Lead performance creative and on-platform media buying across Meta, Google, YouTube, Apple Search Ads, and emerging channels while continuously testing new tactics to improve acquisition efficiency.
- Own landing-page optimization and conversion-rate programs, running structured A/B tests and collaborating with creative and product teams to raise conversion and lower cost per acquisition.
- Build and scale an affiliate and partnership program, mentor junior team members, and work cross-functionally to identify new growth levers and maintain a culture of experimentation and accountability.
Requirements
- Seven or more years of hands-on experience in growth or performance marketing, with a proven record of managing high-performing paid campaigns on Meta, Google, and similar platforms.
- Strong skills in conversion-rate optimization, A/B testing frameworks, and data analysis using Excel, Google Sheets, Looker, or comparable business-intelligence tools.
- Experience developing and running affiliate or partner-driven acquisition programs, preferably within direct-to-consumer, e-commerce, or subscription businesses operating in fast-paced environments.
- Excellent collaboration and leadership abilities, including mentoring team members and working effectively with internal creatives, product teams, and external partners.
What we offer
- Full medical, dental, and vision insurance along with a competitive maternity and paternity policy.
- Four weeks of paid vacation each year, stock-option grants, and the flexibility of remote-first work from anywhere in Canada.
- Professional-development support, direct collaboration with founders and senior leadership, and the opportunity to make a large impact at an early-stage, high-growth technology company.
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