Director of Growth Marketing at [solidcore]

At [solidcore], we are on a mission to help people create the strongest version of themselves through our signature 50-minute, high-intensity, low-impact strength training workouts. With over 100 studios nationwide, we pride ourselves on providing an empowering and challenging environment where the music is loud and the lights are low. We are deeply committed to fostering a culture of diversity, equity, and inclusion, and we are looking for a visionary leader to help us continue our rapid growth as a leader in the boutique fitness space.

About the Role

We are searching for a highly analytical and creative Director of Growth Marketing to join our team in a full-time, hybrid capacity. In this role, you will act as both a scientist and a storyteller, tasked with scaling our growth function by optimizing the full marketing funnel. You will lead our efforts in customer acquisition, retention, and loyalty, using data-driven insights to understand the psychology behind our clients' decisions and drive meaningful revenue growth.

Key Responsibilities

• Develop and execute comprehensive performance and growth marketing strategies that prioritize customer acquisition, reengagement, and long-term loyalty.
• Take ownership of our digital marketing strategy by managing performance budgets across organic and paid channels to maximize traffic, leads, and conversions.
• Lead our end-to-end CRM strategy and loyalty program, utilizing data and client insights to personalize the customer journey across email, SMS, and in-app experiences.

Requirements

To be successful in this role, you should possess the following qualifications:

• 7-10 years of experience in marketing, specifically within a growth or performance role for a consumer or lifestyle brand.
• 3-5 years of direct management experience, with the ability to thrive in a fast-paced, hyper-growth environment.
• A deep, quant-savvy understanding of the full marketing funnel, including expertise in CRM, SEO, data analysis, and lead generation.
• A genuine passion for fitness, wellness, and the [solidcore] brand identity.

Location

This position is based in vibrant Arlington, VA, and follows a hybrid work model.

Compensation and Benefits

We offer a competitive compensation package designed to support your well-being and professional growth. Benefits include:

• 401k plan with employer match.
• Comprehensive health, dental, and vision insurance.
• Hybrid work flexibility and a cell phone stipend.
• Annual performance-based bonus eligibility.
• Flexible PTO and free drop-in classes at our studios.