Director of Growth Marketing
150k - 200k USD
Remote
Full Time
#Marketing
#Performance Marketing
#Campaigns
#Digital
#Consumer Insights
#Google Ads
#Paid Search
Since our founding in 2016, FreedomCare has been dedicated to revolutionizing the home care industry. As the largest consumer-directed home care agency in New York State, we focus on providing dignity and support to patients and their caregivers. We are currently expanding our operations into new states and integrating tech-based innovations to better serve our community. We operate based on core values that emphasize empathy, ownership, integrity, and a positive approach to every challenge. We are looking for a Director of Growth Marketing to join our team and help us drive meaningful impact through innovative marketing strategies.
Key outcomes
- Take ownership of the acquisition program across all multistate operations, managing execution and efficiency across both linear and digital channels.
- Lead performance marketing efforts on platforms like Meta and Google to consistently drive new customer acquisition.
- Partner with our CEO and external agencies to develop annual acquisition budgets that meet revenue targets while maintaining strict cost-per-acquisition efficiency.
- Analyze cross-channel performance daily, weekly, and monthly to ensure we are hitting our key performance indicators.
- Utilize consumer insights to inform our broader marketing strategy and identify new opportunities for growth.
- Foster thought leadership by providing media expertise to cross-functional teams and identifying new tactics to achieve incremental sales.
- Collaborate with our analytics team to measure campaign effectiveness and refine our approach through continuous testing and iteration.
Requirements
- A Bachelor's degree or equivalent professional experience.
- 8 to 12 or more years of relevant industry experience, including a strong background in marketing or advertising leadership.
- Proven success in developing cross-channel campaigns that have significantly increased revenue for a performance-focused advertiser.
- Hands-on technical experience with Google Ads, Meta, Paid Search, Display, YouTube, and PMAX or Advantage+ campaigns.
- Strong analytical skills with the ability to interpret consumer behavior and manage complex campaign budgets.
- Experience in successfully managing and coordinating with external vendor relationships.
- A collaborative mindset with the ability to adapt quickly to changing business priorities.
- Fluency in English.
Compensation
The base salary range for this position is $150,000 to $200,000 per year. Please note that our total compensation package also includes a bonus structure that is separate from the base pay. In addition to salary, we provide a comprehensive benefits package that includes remote work flexibility and various wellness programs.
How to apply
If you are passionate about making a difference in the healthcare space and possess the strategic vision to lead our growth initiatives, we invite you to apply. We look forward to reviewing your experience and discussing how you can contribute to our mission at FreedomCare.
