Director of Go-to-Market
Hybrid
Full Time
#Marketing
#GTM Strategy
#Product Positioning
#Customer Lifecycle
#Team Leadership
#Performance
#Digital Marketing
#CRM Tools
#Project Management
At Simply Business, we are on a mission to protect the dreams of entrepreneurs by simplifying the insurance-buying process. As an insurtech pioneer founded in 2005, we combine data, technology, and deep industry expertise to help small business owners find the right coverage online. We take pride in our culture, having been recognized as one of Built In’s 2025 Best Companies to Work for in the US. If you are a boundary-pushing leader who thrives on delivering exceptional customer experiences, we want you on our team.
Role at a glance
We are looking for a strategic Director of Go-to-Market to join us in a full-time, executive-level capacity. This role is based in the United States and operates under a hybrid work model, offering you the flexibility to balance your professional and personal life effectively. You will be the driving force behind our marketing strategies, ensuring our products reach the right customers with the right message.
Your impact
- Lead the development and execution of comprehensive GTM strategies for our insurance products, including target audience definition and channel planning.
- Design and implement Customer Lifecycle Management programs that boost acquisition, engagement, and retention across our digital platforms.
- Mentor and manage a high-performing team while collaborating across Marketing, Insurance Product, and Digital Product departments to ensure seamless execution.
What you'll need
- Over 15 years of experience in GTM, product marketing, or a related field, with a preference for backgrounds in fintech or insurance.
- A proven history of launching successful campaigns for DTC or consumer-focused brands.
- Strong proficiency in digital marketing, CRM tools, and marketing automation.
- Exceptional project management skills and a data-driven mindset to track and optimize performance metrics.
- Fluency in English and the ability to thrive in a fast-paced, innovative startup environment.
Perks and compensation
We are committed to supporting our employees through a comprehensive benefits package designed for your well-being and long-term success:
- Comprehensive medical, dental, and vision insurance plans.
- Disability and life insurance coverage.
- A 401k plan featuring a 5% employer match.
- Commuter benefits to assist with travel costs.
- Generous paid time off, including 25 vacation days, 10 sick days, and 10 company holidays.
- Dedicated support for your professional development.
- Regular company retreats and team outings.
- A flexible hybrid work environment.
Simplybusiness
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