Director of Engagement Marketing at Hazel Health

Hazel Health is the nation’s largest virtual provider of school-based healthcare, and we are on a mission to ensure every child has access to the physical and mental health support they need to thrive. Recognized as one of the world’s most innovative workplaces, we partner with school districts to turn classrooms into the most accessible front door for care. We are looking for a visionary leader to help us reach the hundreds of thousands of students who need our services but are not yet connected to the care they deserve.

Role at a glance

We are seeking our first Director of Engagement Marketing to build our engagement and product marketing function from the ground up. This is a full-time, remote leadership position for an experienced professional who is ready to turn strategy into a repeatable, high-impact growth engine.

Your impact

• Lead multi-channel campaigns across email, SMS, and direct mail to drive awareness and activation among school staff and families.
• Build a lifecycle marketing machine that uses automated customer journeys to turn personas into active, engaged users of our platform.
• Establish a rigorous experimentation framework to identify our biggest growth levers through rapid testing and data-driven insights.

What you'll need

• Extensive marketing leadership: Over 10 years of experience in consumer marketing and 5+ years in product marketing, ideally within a B2B2C or healthcare environment.
• Strategic expertise: A deep understanding of CRM and lifecycle marketing, with a proven ability to build automated flows that leverage complex datasets.
• People management: At least 5 years of experience leading and developing high-performing teams.
• Analytical mindset: The ability to translate data into actionable insights and a comfort level with working in fast-paced, ambiguous startup environments.
• Communication skills: Exceptional storytelling abilities and a knack for creating clear, compelling value propositions for diverse audiences.
• Education: A Bachelor’s degree is required, and an MBA is preferred.

Perks and compensation

We offer a competitive salary range of $155,000 to $185,000, depending on your experience. Our benefits package includes:

• 401k with employer matching.
• Comprehensive medical, dental, and vision insurance.
• Disability and life insurance coverage.
• Generous paid time off.
• The flexibility of a remote work environment.