Director of Demand Generation
On-site
Full Time
#Life Sciences
#B2B Marketing
#Healthcare
#Demand Generation
#Account Based Marketing
#Digital Marketing
#Paid Media
#SEO
#Email Marketing
#Marketing Automation
#CRM Tools
#Data Analytics
At Definitive Healthcare, we are dedicated to transforming complex data and analytics into actionable commercial intelligence for the healthcare sector. Our SaaS platform empowers clients to identify new opportunities and navigate the healthcare market with confidence. Over the past decade, we have cultivated a collaborative and inclusive environment where diverse perspectives drive innovation. We take pride in our commitment to community service through our DefinitiveCares program and our focus on fostering a supportive, high-growth culture that has earned us consistent recognition as a top place to work.
About the Role
We are looking for a strategic Director of Demand Generation to join our team in a full-time capacity. This is a high-impact position where you will lead the planning, execution, and optimization of B2B marketing campaigns specifically tailored to the Life Sciences industry. You will play a pivotal role in driving pipeline growth and accelerating customer acquisition by leveraging your expertise in digital marketing and account-based strategies.
Key Responsibilities
- Develop and implement a comprehensive demand generation strategy designed to boost engagement and pipeline growth within the Life Sciences market.
- Lead targeted account-based marketing initiatives to reach key stakeholders through personalized, multi-channel campaigns.
- Utilize data and analytics to monitor campaign performance, refine lead generation tactics, and ensure marketing efforts align with broader revenue goals.
Requirements
We are seeking candidates who bring a blend of strategic vision and hands-on execution skills. You should have:
- At least 7 years of direct experience in B2B demand generation or growth marketing, ideally within the Life Sciences, Healthcare, or SaaS sectors.
- Proven success in managing multi-channel campaigns, including paid media, SEO, email marketing, and content strategies.
- Proficiency with marketing automation platforms like Marketo or HubSpot and CRM tools such as Salesforce.
- A deep understanding of Life Sciences industry trends, buyer personas, and regulatory considerations.
- Strong analytical capabilities to interpret complex data and optimize marketing ROI.
Location
This position is based in the United States.
Compensation and Benefits
We offer a dynamic and flexible work environment where you can grow alongside a talented team. Our benefits package includes:
- Access to industry-leading products and a culture that prioritizes work-life balance.
- Comprehensive healthcare benefits.
- A 401(k) match program.
- Opportunities to give back through our community-focused DefinitiveCares program.
Definitive Healthcare, US
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