Director of Brand Strategy at Teachstone

At Teachstone, we are dedicated to transforming education by focusing on the power of human interactions. Since our founding in 2008, we have utilized the Classroom Assessment Scoring System, known as CLASS, to measure and improve the quality of interactions between teachers and children. Our mission is to provide the research-based tools and professional development necessary to ensure every child has the opportunity for lifelong success. We are looking for a visionary Director of Brand Strategy to join our remote team and lead the evolution of our brand narrative, creative direction, and content strategy.

Key outcomes

• Define and scale our corporate brand strategy to solidify our position as the essential authority on educational interaction quality.
• Own and govern our verbal identity to ensure a consistent, authoritative voice across all communication channels.
• Lead a comprehensive corporate brand refresh that modernizes our visual footprint while maintaining our historical credibility.
• Build an executive thought leadership infrastructure that translates complex research into compelling narratives for policymakers and enterprise buyers.
• Oversee our primary website as a central hub for brand storytelling, ensuring a balance between high-impact engagement and technical performance.
• Establish robust brand measurement frameworks to track metrics such as brand lift and share of voice.
• Manage and mentor a high-performing team while fostering a culture of creativity and accountability.
• Collaborate across departments including product, sales, and growth marketing to ensure a cohesive brand experience.

Requirements

• At least 7 years of experience in brand strategy, brand marketing, or creative content leadership.
• A proven track record of shifting a company from feature-focused selling to category creation.
• Strong storytelling abilities with the capacity to turn academic research into accessible, persuasive narratives.
• Experience managing creative development, visual identity systems, and website optimization.
• Proficiency with essential tools such as WordPress, the Adobe Suite, and various performance analytics platforms.
• A deep understanding of SEO, content distribution, and market research methodologies.
• Exceptional emotional intelligence and the ability to influence and partner with executive leadership.
• Experience building and coaching high-performing, cross-functional teams.

Preferred qualifications

• Professional background in EdTech, early childhood education, B2B SaaS, or mission-driven organizations.
• A bachelor's degree in Marketing, Communications, Business, or a related field.

Compensation

The salary range for this position is $112,000 – $140,000. We are committed to fair and equitable pay practices based on market benchmarks. Our benefits package includes:

• Medical and dental insurance.
• 401k retirement planning.
• Paid time off.
• Professional development opportunities.
• The flexibility of a remote work environment.

How to apply

If you are passionate about improving educational outcomes and are ready to shape the future of our brand, we invite you to submit your application. We value diverse perspectives and encourage all qualified individuals to apply to join our mission-driven team.