CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.
At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.
As a fast-growing, innovative suite of agencies, the CourtAvenue Collective is searching for a dynamic Director, Marketing to lead our marketing efforts and elevate our collective and individual brands, while also supporting marketing of our partner channels. The Director, Marketing will be a strategic leader responsible for creating and executing marketing initiatives that position the CourtAvenue Collective and its partner channels as leaders in digital transformation. This role requires a seasoned professional with experience in PR, marketing strategy, and execution. The ideal candidate will bring a proactive approach, a track record of delivering measurable marketing outcomes, and the ability to both ideate and implement.
The CourtAvenue Collective is seeking a results-oriented, experienced marketer who can spearhead campaigns, manage award submissions, enhance our partner relationships, and build out pathways to market our services. This individual should thrive in a fast-paced, collaborative environment and possess the skills to independently lead and execute marketing strategies.
Responsibilities
Marketing Leadership:
Develop and implement a comprehensive marketing strategy for the CourtAvenue Collective, including its agencies (Currently: CourtAvenue, Modifly, Gigantic Playground, Botscrew) and partner channels.Collaborate with leadership to align marketing initiatives with business goals and identify opportunities for brand growth.Act as a thought leader within the Collective, driving innovation and creative approaches to marketing challenges.PR and Brand Management:
Lead public relations efforts to position the Collective and partner channels as industry leaders.Maintain a consistent brand identity across all marketing materials, ensuring alignment with the company’s vision and values.Develop case studies, white papers, and thought leadership pieces that highlight the Collective’s impact and innovation.Award and Recognition Management:
Identify relevant industry awards and oversee the preparation and submission process, ensuring timely and impactful entries.Collaborate with agency leads to highlight key achievements and innovations for award consideration.Partner Channel Marketing:
Strengthen relationships with key marketing partners (like Adobe, Canva, Optimizely) by creating co-marketing initiatives, events, and joint campaigns.Develop marketing assets and programs to amplify the Collective’s value proposition within partner ecosystems.Content Creation and Digital Strategy:
Create and oversee compelling content for digital channels, including website updates, blogs, social media, and email campaigns.Drive SEO/SEM initiatives to boost online presence and customer acquisition.Manage the Collective’s website performance and user experience to optimize lead generation.Event and Industry Presence:
Plan and execute industry events, trade shows, and speaking engagements to enhance brand visibility and credibility.Work closely with leadership to identify and secure speaking opportunities that position the Collective as an authority in digital transformation.Analytics and Performance Measurement:
Define and track KPIs to measure the effectiveness of marketing initiatives.Use data-driven insights to optimize campaigns and ensure alignment with business objectives.Qualifications
8+ years of experience in marketing, with a proven track record of leading PR, digital marketing, and content strategies.Experience marketing multi-entity organizations and/or marketing partner channels preferred.A demonstrated ability to take initiative, think strategically, and execute effectively without needing detailed direction.Experience in developing campaigns with measurable business outcomes.Strong expertise in content creation, SEO/SEM, social media, and website management.Proven ability to manage award submission processes.Exceptional communication and relationship-building skills.Strong project management and organizational skills, capable of managing multiple priorities in a fast-paced environment.Work Environment:
Applicants for this position should be located in Dallas, TX. 
