Director, Global Consumer Engagement
140k - 140k USD
Remote
Full Time
#Marketing
#Influencer Management
#Public Relations
#Social Media
#Community Building
#Storytelling
#Events
#Strategic Partnerships
#Content Management
#Analytics
Ethique is on a mission to redefine the beauty industry by proving that products can be both highly effective and entirely ethical. Since our humble beginnings in a New Zealand kitchen in 2012, we have grown into a global leader in sustainable beauty. We provide tailored hair and skin care solutions using naturally powerful ingredients, all while maintaining a strict commitment to plastic-free packaging. We are currently searching for a Director, Global Consumer Engagement to lead our international efforts in public relations, influencer management, community building, and organic social media. This is a senior, full-time remote position reporting to our VP of Marketing, and it represents a unique opportunity to shape the voice and reach of a brand dedicated to environmental stewardship.
Key outcomes
- Develop and execute comprehensive strategies to boost brand awareness, foster advocacy, and deepen community engagement across our global markets.
- Provide leadership and mentorship to our international team, which includes earned media managers, a social media manager, and a community coordinator across the US, Canada, UK, New Zealand, and Australia.
- Direct our influencer marketing programs, including relationship management and large-scale product seeding initiatives.
- Oversee our PR agency relationships and media strategy to secure high-impact coverage and manage successful press events.
- Form strategic partnerships with like-minded brands and organizations to drive both brand growth and positive social impact.
- Serve as our editorial lead, crafting compelling narratives and overseeing our content calendar to ensure a consistent brand voice.
- Manage our Creator Community to encourage the production of authentic, user-generated content.
- Utilize analytics platforms such as Tribe Dynamics and Dash Hudson to track performance, report on KPIs, and provide actionable insights to our board of directors.
Requirements
- A bachelor’s degree in marketing, journalism, communications, or a related field.
- At least 10 years of professional experience in a global capacity.
- Proven success in beauty marketing, specifically regarding public relations and influencer management.
- Extensive experience in coaching and managing multiple direct reports.
- A history of working within smaller, entrepreneurial environments and successfully scaling processes.
- Strong proficiency in managing budgets, PR agencies, and media relations.
- Excellent communication skills and a deep passion for sustainability.
- Fluency in English.
Preferred qualifications
- An advanced degree in a relevant field.
Compensation
The salary for this position is $140,000. We also offer the flexibility of a remote work environment.
How to apply
If you are interested in joining our team, please visit our careers page to submit your application. We ask that you provide your resume along with a cover letter that highlights your background and explains why you are the right person to help lead the future of Ethique.
