Director Digital Marketing at DigitalOcean

Cloudways—our managed web hosting division, offers powerful cloud hosting solutions for growing digital businesses of all sizes. Our core brand tenets of simplicity, choice, ease of use, and reliability drive our commitment to helping users innovate on behalf of their customers through the power of the cloud. Now, we’re looking for a Director Digital Marketing to help shape how we future-proof our digital properties. 

This role is aligned to the Cloudways business unit. You will own the vision and strategy for the Cloudways website, optimizing web marketing operations to drive customer acquisition and revenue growth through self-serve and product-led growth (PLG). This is a senior-level role with complete ownership of our go-to-market engine (i.e. our website), requiring you to bring deep technology marketing (Martech) and digital user experience strategies across the full acquisition funnel. Using your knowledge of SaaS technology and/or eCommerce GTM models, you will identify customer lifecycle tactics to scale user conversion, encourage product adoption, and build customer loyalty through cost effective growth strategies.

As the leader of our digital marketing function, you will manage the team responsible for conversion rate optimization, online pre-sales engagement, email marketing programs, and customer lifecycle marketing initiatives, reporting directly to the VP of Marketing. You will work within a cross-functional Marketing, Product, and Engineering matrix to ensure our website and digital properties are equipped to deliver a seamless customer user experience, grow online sales, and move prospects through the sign-up to conversion funnel, while tightly monitoring core business KPIs.

This position is fully remote in the UK, with occasional international travel required.

What You'll Be Doing:

• Single-threaded owner of the Cloudways website, using data-driven insights to scale user acquisition and revenue growth aligned to PLG principles.
• Develop and execute data-driven digital marketing strategies to enhance the entire customer lifecycle, from acquisition to advocacy.
• Champion experimentation, utilizing analytics, A/B testing, and marketing automation tools to drive user engagement and increase conversion funnel success.
• Uncover opportunities for automation and AI to help streamline existing processes and resolve points of friction within the user journey.
• Oversee the design and optimization of email marketing and digital customer engagement programs to nurture prospects, improve conversion and server launch rates.
• Research and identify opportunities by evaluating the needs of the business and monitoring trends in the competitive context to find the platforms, tools, and technologies that can modernize our Martech stack.
• Directly own reporting, ensuring high-quality analysis and effective communication of results to leadership in a clear and transparent way.

What You’ll Add to Cloudways:

• 15+ years of global marketing experience managing a digital function, ideally in the SaaS, cloud technology, or web hosting sectors.
• In-depth understanding of PLG in the context of how to scale a fast-moving online business.
• Extensive experience with vetting, onboarding, and managing web CMS, Martech and CRM solutions. Familiarity with WordPress, Mixpanel, Hotjar, and GA4 is a bonus.
• Solid budget management and commercial acumen, with the ability to dive deep into financial metrics to make data-oriented decisions.
• A high EQ leader who enjoys collaborating cross-functionally to accomplish shared goals and who is invested in coaching team members to learn and grow.
• Able to effectively communicate nuanced ideas with clarity, setting clear expectations for what needs to be achieved and why.
• A ‘player-coach’ mentality.

What We’ll Expect from You:

• An ability to identify and capitalize on growth opportunities, continuously testing and refining web marketing strategies.
• Strong problem-solving skills, with a focus on commercial outputs and revenue optimization. Able to deliver against expectations on-time and within budget.
• A data-driven approach to decision-making and a passion for extracting insights from complex data sets.
• An eagerness to mentor and guide team members, fostering a collaborative and high-performance culture.
• Comfortable working with OKR frameworks for goal setting and performance monitoring.

Why You’ll Like Working for DigitalOcean

• We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions. 
• We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
• We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
• We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This is a remote role

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