Director, Digital Experience & Conversion at Toms

At TOMS, our business is dedicated to improving lives. When you work with us, you contribute to supporting children’s health, education, and well-being, helping to provide the gift of better tomorrows to kids everywhere. As a certified B Corporation and member of the Fair Labor Association, we are deeply committed to transparency, equity, and making kindness a standard practice in the corporate world.

Key outcomes

• Take ownership of our end-to-end user experience strategy, focusing on the quality of the customer journey, conversion rates, and overall engagement across all digital touchpoints.
• Direct the UX design and implementation for our eCommerce platform, including navigation, product discovery, checkout processes, and other critical customer interactions.
• Manage the performance of our digital funnels by utilizing analytics, testing, and user insights to drive continuous improvement in conversion and engagement.
• Collaborate with business stakeholders and engineering teams to translate complex requirements into intuitive, scalable, and high-performing designs.
• Establish and maintain robust UX standards, design systems, and accessibility best practices to ensure consistency across our digital presence.
• Cultivate our internal UX capabilities and processes, maintaining a hands-on, problem-solving approach within our lean environment.

Requirements

• At least 8 years of professional experience in product design, UX, or a related digital experience field.
• Proven track record of leading UX strategy and design execution specifically for eCommerce or customer-facing digital platforms.
• Deep expertise in conversion optimization, digital customer journey mapping, and usability testing.
• Strong proficiency with design systems, interaction standards, and accessibility requirements.
• Demonstrated ability to influence cross-functional teams, including Engineering, Marketing, and Product stakeholders.
• A robust portfolio that highlights your ability to own customer-focused experiences and drive measurable business outcomes.
• Hands-on experience working with Shopify or similar enterprise eCommerce platforms.
• Fluency in English and a genuine passion for our mission to integrate kindness into business.

Preferred qualifications

• Background in retail, fashion, consumer goods, or direct-to-consumer brand environments.
• Advanced knowledge of A/B testing methodologies and user research practices.
• A Bachelor’s degree in Human-Computer Interaction, Design, Psychology, Marketing, or equivalent practical experience.

Compensation

The target annual salary for this role is between $180,000 and $190,000, depending on your experience, with an additional bonus linked to company performance. We offer a comprehensive benefits package that includes:

• Medical, dental, and vision insurance coverage.
• A 401k plan with company matching.
• Flexible remote work arrangements.
• A $600 home office stipend upon joining, with an annual $100 refresh allowance.
• Generous paid time off and holiday policies.
• Wellness programs, employee assistance resources, and opportunities for community volunteering.

How to apply

We believe that diverse backgrounds and perspectives help us thrive, and we encourage you to apply even if you do not meet every listed qualification. Please submit your application to join our team as we continue to use our business as a force for good.