Director, Content & Digital Marketing at Bidease

Bidease is a rapidly expanding mobile ad tech firm that focuses on in-app programmatic advertising. Our demand-side platform provides brands, agencies, and app developers with the tools to connect with target audiences and achieve measurable growth through performance-driven data. We are currently looking for a Director of Content and Digital Marketing to lead our market narrative and digital strategy. This is a senior, hands-on role for a builder who understands the complexities of mobile app growth and can translate that expertise into scalable go-to-market programs. You will be responsible for shaping our editorial direction and utilizing AI-enabled systems to amplify our presence in the industry.

Key outcomes

• Define and maintain our core market narrative across all channels, including our website, email communications, industry reports, and events.
• Develop high-quality content tailored specifically for mobile app growth leaders, such as VPs and Heads of UA.
• Build and manage efficient, AI-driven workflows for content research, creation, and distribution.
• Oversee the digital user experience on our website to ensure messaging is clear and effective.
• Manage lifecycle and email marketing programs within HubSpot to support our broader sales and CRM initiatives.
• Coordinate content distribution across paid and organic channels, including LinkedIn and various community platforms.
• Transform individual events and webinars into repeatable, high-impact content engines.
• Collaborate with our sales, product, and leadership teams to ensure our messaging remains aligned with revenue goals and customer needs.

Requirements

• Between 7 and 15 years of experience in B2B SaaS, ad tech, or martech environments.
• Proven background in creating content specifically for mobile app marketers and growth professionals.
• Demonstrated ability to design and execute comprehensive digital and lifecycle programs rather than just individual assets.
• Practical experience using generative AI to optimize research and content production workflows.
• Strong operational knowledge of GTM strategies and lifecycle marketing principles.

Compensation

The salary range for this position is $140,000 to $180,000, with additional compensation provided through our company equity plan. We offer a robust benefits package to support our team members, which includes:

• Medical, dental, and vision insurance.
• 401k retirement planning.
• Paid time off.
• Maternity and paternity leave.
• Wellness programs.
• Commuter benefits.
• A flexible hybrid work environment.

How to apply

If you are interested in shaping the future of mobile advertising with a fast-growing, innovative team, we invite you to submit your application. We look forward to reviewing your experience and discussing how your skills can contribute to our continued success.