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Vital Farms - Current Crew Members
Director, Consumer Insights
Remote
Full Time
#Marketing
#Consumer Insights
#Category Management
#Communication
#Strategic Planning
#Team Building
#Data Analysis
#Data Visualization
Vital Farms - Current Crew Members is looking for a Director, Consumer Insights
Full TimeExecutiveRemoteMarketingConsumer InsightsCategory ManagementCommunicationStrategic PlanningTeam BuildingData AnalysisData VisualizationEnglishRemote work401kMedical insuranceDental insuranceVision insuranceProfessional development
At Vital Farms, we are dedicated to Conscious Capitalism, a philosophy that guides our business decisions to benefit all stakeholders while delivering exceptional results. We are an industry-leading brand that rejects the status quo, and we are looking for a Director, Consumer Insights to help us continue our mission of bringing ethically produced food to the table. This is a remote, full-time executive role where you will report directly to our Chief Marketing Officer as a key member of our Marketing Leadership Team.
Responsibilities
- Lead and mentor our growing insights team while serving as a strategic voice across the entire organization.
- Partner with marketing, investor relations, and category management teams to shape our 1, 3, and 5-year strategic plans.
- Translate complex data into clear, actionable business strategies that improve both short-term and long-term outcomes.
- Build and optimize our consumer insights processes, learning plans, and systems to meet evolving business needs.
- Act as a core partner in brand planning, providing strategic and tactical guidance throughout the year.
- Monitor emerging market trends to ensure we maintain our competitive advantage.
- Oversee research design and data analytics, providing guidance to ensure our insights are both rigorous and impactful.
Must-haves
- At least 8 years of experience in consumer insights, specifically within consumer goods or consumables.
- A bachelor’s degree in marketing, communications, or a related field.
- Proven success as a people leader who can build and develop high-performing teams.
- Deep analytical expertise, including proficiency in panel data, predictive modeling, and POS data.
- Strong storytelling abilities, with a talent for using data visualization to influence stakeholders and gain cross-functional alignment.
- The ability to thrive in ambiguous environments and drive clarity through complex challenges.
- An assertive, bold leadership style that aligns with our core values.
- The flexibility to travel for business meetings approximately 1 to 2 times per month.
- Fluency in English.
Nice-to-haves
- An MBA is considered a plus for this position.
Benefits
- Remote work environment.
- Medical, dental, and vision insurance.
- 401k retirement plan with a 3% company contribution starting on your first day.
- Professional development opportunities to support your career growth.
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Vital Farms - Current Crew Members
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