Director, Consumer Insights at Vital Farms - Current Crew Members

At Vital Farms, we are dedicated to Conscious Capitalism, a philosophy that guides our business decisions to benefit all stakeholders while delivering exceptional results. We are an industry-leading brand that rejects the status quo, and we are looking for a Director, Consumer Insights to help us continue our mission of bringing ethically produced food to the table. This is a remote, full-time executive role where you will report directly to our Chief Marketing Officer as a key member of our Marketing Leadership Team.

Responsibilities

• Lead and mentor our growing insights team while serving as a strategic voice across the entire organization.
• Partner with marketing, investor relations, and category management teams to shape our 1, 3, and 5-year strategic plans.
• Translate complex data into clear, actionable business strategies that improve both short-term and long-term outcomes.
• Build and optimize our consumer insights processes, learning plans, and systems to meet evolving business needs.
• Act as a core partner in brand planning, providing strategic and tactical guidance throughout the year.
• Monitor emerging market trends to ensure we maintain our competitive advantage.
• Oversee research design and data analytics, providing guidance to ensure our insights are both rigorous and impactful.

Must-haves

• At least 8 years of experience in consumer insights, specifically within consumer goods or consumables.
• A bachelor’s degree in marketing, communications, or a related field.
• Proven success as a people leader who can build and develop high-performing teams.
• Deep analytical expertise, including proficiency in panel data, predictive modeling, and POS data.
• Strong storytelling abilities, with a talent for using data visualization to influence stakeholders and gain cross-functional alignment.
• The ability to thrive in ambiguous environments and drive clarity through complex challenges.
• An assertive, bold leadership style that aligns with our core values.
• The flexibility to travel for business meetings approximately 1 to 2 times per month.
• Fluency in English.

Nice-to-haves

• An MBA is considered a plus for this position.

Benefits

• Remote work environment.
• Medical, dental, and vision insurance.
• 401k retirement plan with a 3% company contribution starting on your first day.
• Professional development opportunities to support your career growth.