Director Brand Marketing at Thesis

About Us

The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.

With an exceptional efficacy rate, the world has taken notice — we’ve raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.

About The Role

As a pivotal member of our team, Thesis’ Brand Marketing Director is responsible for owning how the world experiences Thesis, including shaping and elevating our brand’s presence and engagement. The Brand Marketing Director will lead the development, organization, and execution of brand storytelling, content, community, and partnerships. This role will work closely with marketing, creative, and product teams and requires a mix of exceptional creative vision, strong strategic thinking, and diligent hands-on execution.

How You'll Make an Impact:

• Brand Strategy and Marketing: 
  • Spearhead the development and execution of comprehensive brand strategies, aligning them with Thesis’ brand positioning, voice, visual identity, and key messaging that resonates with our target audience.
  • Take charge of creating, implementing, and managing innovative marketing campaigns that enhance brand visibility and drive meaningful customer engagement.
  • Work closely with cross-functional teams, including creative, product, design, and growth to ensure brand consistency and cohesion in all communications.
  • Evolve and maintain brand guidelines, meticulously ensuring adherence across all marketing collateral and touchpoints.
  • Stay informed about industry trends, competitor activities, and market dynamics to provide valuable insights that inform strategic decision-making.
• Content and Creative Direction: 
  • Lead the development and execution of compelling and consistent concepts across various channels (campaigns, digital, product, retail, and more), ensuring alignment with brand messaging and positioning.
  • Oversee Thesis’ content strategy, marketing calendar, and production across platforms and with both internal and external counterparts. 
  • Develop and scale Thesis’ social presence to drive engagement and build community.
• Partnerships and Influencer:
  • Identify, source, and execute brand collaborations, influencer / creator partnerships, commercial partnerships, and other activations that drive awareness, engagement, and brand growth.
  • Cultivate and manage relationships with media partners and key stakeholders to amplify our brand presence
•  Measurement:
  • Analyze performance and success metrics of campaigns and identify opportunities for business growth.   
  • Utilize analytics and key performance indicators to measure the effectiveness of marketing initiatives and provide strategic insights for continuous improvement.

We're Excited About Your:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (5-7 years) in brand marketing with a track record of successful campaigns, ideally with health and wellness brands.
• Demonstrated experience and / or strong personal interest in the health and wellness space. You eat, sleep, and breathe all things health, wellness, and performance. 
• Strong analytical and strategic thinking skills with scrappy execution abilities; the ideal person will be a brand marketer with a performance mindset. 
• Deep understanding of social / content platforms, the creator economy, and brand storytelling. 
• Excellent written and verbal communication skills, including strong copywriting skills and experience writing with a specific, existing brand tone.
• Experience overseeing content production, managing both internal and external teams / agencies / freelancers, and producing high quality work in tight timelines. 
• Proficiency in marketing tools, analytics platforms, and social media.
• Creative mindset with a passion for storytelling and design.
• Ability to thrive in a fast-paced, collaborative environment.

A Few of Our Perks and Benefits:

• 💵 Competitive compensation with an exceptionally generous equity package
• 🩺 Health, dental, and vision plans with HSA, FSA and pre-tax commuter benefits for parking and transit
• 📈 401k to help you plan for the future
• 🏖 Unlimited PTO and hybrid work schedule because we respect the need for work/life harmony
• 🏋️ $100 monthly wellness stipend for your well-being (e.g., massage, cryotherapy, psychedelic therapy, etc.)
• 💊 Unlimited (yes, unlimited) Thesis nootropics
• 🎓A strong emphasis on promoting from within and personal development
• 🐕 A dog-friendly office located in the heart of Flatiron, steps from Union Square and Madison Square Park

Our Values:

• Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential. 
• Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
• Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
• Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.