Director, Brand and Communications at Caribou

At Caribou, we believe that everyone deserves financial freedom so they can focus on what truly matters. Despite the rising costs of vehicles, very few Americans take advantage of auto loan refinancing. We are changing that by building technology that connects customers with credit unions and community banks, helping them lower their monthly payments and gain financial predictability. On average, our drivers save 130 USD each month while protecting their long-term investments. Backed by industry leaders like Goldman Sachs and QED Investors, our team is united by three simple values: Give a damn, Velocity, and Make the assist.

The opportunity

We are looking for a Director, Brand and Communications to help us define our voice and establish Caribou as the clear leader in the auto refinancing space. This role is a perfect blend of high-level strategy and hands-on execution. You will shape our brand identity and value proposition across both consumer and B2B channels. By overseeing our storytelling, PR, social media, and creative direction, you will build brand equity and foster genuine customer advocacy. You will be a key partner to our executive team, ensuring that our mission is communicated clearly and effectively to the world.

A day in the life

• Develop and implement a comprehensive brand strategy that reflects our core values and keeps us competitive, unique, and inspiring in a fast-paced market.
• Lead our PR and content efforts by crafting compelling narratives that resonate with customers and partners, while pitching stories to media outlets to generate meaningful coverage.
• Manage and mentor a talented team of employees and agency partners to execute organic social media campaigns, community engagement initiatives, and brand performance tracking.

Who you are

You are a gifted storyteller and a strategic thinker who thrives in high-growth environments. You possess a strong sense of aesthetics and a proven ability to lead teams toward a shared vision. You are comfortable navigating the complexities of the fintech or financial services industry and have a knack for building brand narratives that stick.

• You hold a Bachelor’s degree in Marketing, Communications, Business, or a related field.
• You bring over 10 years of experience in consumer brand strategy and brand building, ideally within a high-growth startup.
• You have excellent communication skills and the ability to manage multiple complex projects simultaneously.
• You are fluent in English and ready to lead with empathy and precision.

Why you'll love it here

We are committed to taking care of our people, and we offer a competitive salary range of 148,000 USD to 185,000 USD, plus eligibility for an annual performance-based incentive. Beyond the paycheck, we provide a supportive environment designed to help you thrive both professionally and personally.

• Financial Security: Equity options, a 401k savings program, and comprehensive medical, dental, and vision insurance.
• Work-Life Balance: Flexible time off and 100% paid parental leave for all parents.
• Growth and Wellness: Up to 1,000 USD per year for professional development, plus access to disability insurance and mental health resources.
• Flexibility: This is a remote-friendly role, allowing you to work from anywhere we operate, with occasional opportunities to connect with the team in person.