Director, Brand and Buzz at NoRedInk

Teaching kids to think critically and communicate effectively has never been more important, and NoRedInk helps students become better writers in more than 60% of U.S. school districts. We're looking for an experienced Director of Brand and Buzz who will lead the team that drives brand awareness and community engagement with educators and administrators. Through authentic relationship building and dynamic storytelling, this role attracts and retains educators in the NoRedInk community, with a particular emphasis on district decision-makers. The Director of Brand and Buzz is focused on managing a team that sources leads and nurtures prospects through national and regional events, the creation of meaningful communities, webinars, short and long-form content, and the website. This position reports directly to the SVP of Marketing.

Responsibilities

• Refine the NoRedInk written and visual brand identity to resonate with target personas in line with company goals and emerging trends. 
• Craft and execute innovative brand campaigns that effectively communicate NoRedInk’s mission, vision, and values to target audiences. Educate and empower all employees to be brand ambassadors successfully communicating a unified message.
• Build and maintain strategic partnerships with educational organizations, technology partners, and community groups to expand brand reach and influence. Coordinate with these partners to co-create content, sponsor events, and collaborate on community initiatives.
• Oversee the company's website and social media platforms to ensure they serve as effective tools for brand storytelling, lead generation, and community engagement. Implement SEO strategies to increase visibility and attract more educators and administrators to the platform.
• Guide the content strategy to position NoRedInk as a thought leader attuned to district administrators' needs, optimizing content delivery to maximize reach and impact.
• Guide the event strategy (including national, regional, bespoke, and online events) to drive pipeline, with a special focus on target district accounts. 
• Work with Marketing Operations to develop and implement robust tracking systems to measure the ROI of all brand and buzz initiatives, including events, content, website, and partnership activities, with a focus on their contribution to the sales pipeline. Regularly report insights and progress to senior management, making recommendations for pivoting strategies or scaling successful initiatives.
• Lead, supervise, mentor, and develop team members to meet and exceed goals by providing feedback and guidance, as well as training and coaching opportunities.
• Identify opportunities for earned media and facilitate the development of content with subject-matter experts, ambassadors, internal NoRedInk experts, business partners, social media influencers, or other advocates.

About You

• 8+ years of demonstrated success as a brand leader for B2B companies, preferably in the education sector
• Stellar people leader who is emotionally intelligent, sets high standards; models excellence; and hires, coaches, and develops high-performing teams
• Deep understanding of human behavior and what motivates people to take action
• Superior written and verbal communication skills, including storytelling and the ability to present engaging webinars and events
• Strong project management skills with the ability to plan, manage, and execute projects within budget and on schedule
• Excellent collaboration skills; a team player who effectively works cross-functionally
• Personable, energetic, self-motivated, highly creative, and a strong problem solver
• Strong attention to detail and ability to balance multiple tasks and shifting priorities
• Experience driving a large-scale branding or re-brand project
• Familiar with Salesforce, webinar platforms, and relevant social media platforms
• Experience working as a classroom teacher and/or administrator preferred
• Ability to travel up to 15% of the time
• Bachelor’s degree required; Master’s degree in education or related field preferred

What NoRedInk Offers:

• A competitive salary and equity package in a well-funded startup with strong product-market fit
• Excellent health, vision, and dental benefits (U.S. Only)
• 100% remote work environment
• Flexible PTO and paid parental leave
• 401(k) (U.S. Only)
• LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
• Team retreats and events to connect with fun, talented coworkers
• The ability to help millions of students and teachers and address a critical societal need

About NoRedInk:

NoRedInk helps students in over 60% of US school districts become better writers. Our deeply engaging, adaptive curriculum personalizes exercises to kids' interests, guides them through the writing process with instructional support, and boosts their skills through targeted practice. Students have completed over 10 billion exercises on our site, and our mission is to help all students harness the power of the written word.

Check out our press page, including our 2-minute pitch on NBC and articles in The Washington Post, Wall Street Journal, and Forbes.

NoRedInk believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. At NoRedInk, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. 

Compensation at NoRedInk is robust and includes a full range of benefits, unlimited PTO, monthly co-working stipends, an initial home-office set-up stipend, and generous equity. Our salary ranges are based on factors such as expectations as laid out in the job description, location-specific market data, internal parity, and the experience and skills of individual candidates. Therefore, the on-target compensation range (OTE), inclusive of base and bonus, is $150,000-$180,000. Please know that if you are invited to speak with a recruiter at NoRedInk, they will have an open discussion about compensation during your first call to ensure alignment. 

*Note: Agencies or other third-party recruiters may not submit unsolicited candidate resumes or their information to any NoRedInk employee, including a NoRedInk Recruiter, unless a contract is signed and you are given permission by the Talent Acquisition team to work on a job opening.