Digital Media Buyer
On-site
Full Time
#Marketing
#Paid Media
#Google Ads
#Data Analysis
#Testing
#Segmentation
ABOUT US
Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.
Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online – powered by an innovative, social media-first marketing strategy.
Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!
The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner.
ROLE OVERVIEW
Fashion Nova is on the lookout for a dynamic and driven Digital Media Buyer who thrives in the fast-paced world of digital marketing. As a key player on our performance marketing team, you’ll be at the forefront of customer acquisition, driving the growth of our brand across multiple digital channels.
The Digital Media Buyer will drive customer growth and revenue across all channels, with a strong focus on performance. The ideal candidate is passionate about achieving results and will collaborate with third-party agencies and partners while directly managing key digital acquisition channels, including Google and social media.
RESPONSIBILITIES
Paid Media Strategy & Execution
- Develop, implement, and optimize performance-driven advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms
- Identify and target high-performing audience segments to drive traffic, revenue, and customer acquisition
Campaign Optimization
- Continuously analyze campaign performance and make real-time adjustments to achieve KPIs, including ROAS, CAC, and LTV
- Implement A/B testing strategies to improve ad creatives, messaging, and targeting
Data-Driven Decision Making
- Analyze and interpret data from multiple sources, leveraging attribution models to understand channel performance
- Conduct LTV analysis to guide budget allocation and forecasting decisions
Reporting & Insights
- Build and maintain comprehensive performance reports, presenting actionable insights to the marketing and leadership teams
- Provide regular updates on campaign progress, learnings, and recommendations
Cross-Functional Collaboration
- Partner with creative teams to develop compelling ad content tailored to different platforms and audiences
- Collaborate with product and analytics teams to align paid media efforts with overall business goals
Market & Industry Trend Analysis
- Stay up-to-date with digital marketing trends, platform updates, and new tools to keep Fashion Nova ahead of the curve
- Identify and test emerging advertising platforms or tactics to expand reach and effectiveness
ROLE REQUIREMENTS
- Proven experience managing and scaling paid media campaigns for an eCommerce brand, ideally from Shopify-based company or startup (apparel experience not required)
- Hands-on expertise with Meta Ads Manager and Google Ads, including campaign setup, optimization, and reporting
- Strong knowledge of attribution models, customer LTV analysis, and data interpretation
- Exceptional analytical skills with experience building and presenting performance reports
- Ability to work in a fast-paced, scrappy environment, focusing on results over processes
- Experience in audience segmentation, retargeting strategies, and A/B testing
- Strong communication and collaboration skills
- Marketing degree not required
- We value real-world experience, entrepreneurial spirit, and proven track record of scaling eCommerce businesses through paid media
- Familiarity with third-party analytics and reporting tools (Triple Whale, GA4, or similar platforms would be a bonus
- English, additional language(s) an advantage
- Schedule of this position: Monday – Friday | Core business hours | Onsite
BENEFITS
- NEW state-of-the-art HQ upcoming in 2025!
- Formalized career paths for continued professional growth
- Comprehensive health insurance across Medical, Dental and Vision
- 401k match, with immediate vesting upon eligibility
- Weekly catered lunches & fully-stock kitchen pantry!
- Opportunities to travel for trade shows and vendor meetings
- Summer Fridays Early Departure
- Team bonding events and programs
- Attractive employee discounts!
Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and|or federal law.
