Demand Generation Specialist
Remote
Full Time
#Demand Generation
#B2B Marketing
#Marketing Operations
#Email Automation
#Paid Social
#Marketo
#Pathfactory
#Stripo
#Lead Scoring
#Analytics
#Testing
#Landing Pages
Overview
We are looking for a high-energy, data-driven Demand Generation Specialist to join our growing marketing team. Reporting directly to the Director of Demand Generation, you will play a critical role in executing the campaigns that fuel our sales pipeline.
This is an ideal role for someone who is eager to master the full spectrum of modern B2B marketing—from email automation and paid social to analytics and lead scoring. You will be the "engine room" of our marketing efforts, ensuring our campaigns are launched flawlessly, tracked accurately, and optimized for growth.
Key Responsibilities
Campaign Execution & Management
Assist in the setup, deployment, and management of multi-channel marketing campaigns (email, LinkedIn, search, and webinars).
Work within our Marketing Tech Stack (Marketo, PathFactory, Stripo) to build landing pages, email templates, and automated nurture sequences.
Coordinate with the content and design teams to ensure all campaign assets are on-brand and delivered on time.
Coordinate with agencies for asset handoff and campaign launch check lists.
Lead Management & Operations
Monitor lead flow from marketing campaigns to the sales team, ensuring no lead is left behind.
Assist in maintaining database hygiene, including list segmentation and data enrichment.
Help manage the "Leads" queue and provide support to the Sales Development (SDR) team to ensure high-quality follow-ups.
Reporting & Analytics
Track and report on key performance indicators (KPIs) such as click-through rates, conversion rates, and Cost Per Lead (CPL).
Monitor weekly performance and spend dashboards to help the Director of Demand Gen understand what is working and what isn't.
Conduct A/B tests on email subject lines and landing page layouts to incrementally improve results.
