Demand Generation Manager at Carrot

At Carrot, we believe that everyone deserves support during life’s most significant moments. As a global fertility and family care platform, we provide comprehensive clinical programs that help members navigate everything from preconception and pregnancy to adoption, menopause, and beyond. We are trusted by leading multinational employers and health systems to deliver exceptional care across more than 170 countries. Our mission is built on clinical excellence and a human-centered approach, and we are looking for a passionate professional to help us expand our reach and impact.

The opportunity

We are seeking a Demand Generation Manager to join our team and lead our pipeline creation efforts for consultants, consulting houses, and a diverse range of employer audiences. This role is a vital part of our Demand Creation initiative, where you will work closely with our Consultant Relations and segment sales teams. Your primary goal is to design campaigns that educate and activate consultants as advocates, ultimately converting their employer clients into qualified opportunities for Carrot. You will be instrumental in shaping how we connect with the market and driving the growth of our global family care mission.

A day in the life

• You will develop and execute a comprehensive consultant demand strategy, including the creation of webinars, newsletters, and playbooks that keep Carrot top-of-mind for key influencers.
• You will design integrated campaigns for large enterprise, global, and union employers, collaborating with Product Marketing to ensure our messaging resonates with specific buyer personas.
• You will partner with our Marketing Operations and Digital teams to launch and track multi-touch campaigns, using data to refine our tactics and optimize conversion rates across the entire funnel.

Who you are

You are a seasoned professional with 4 to 6 years of experience in B2B demand generation, field marketing, or account-based marketing. You have a strong background in the healthcare, employee benefits, or HR technology sectors, and you understand the nuances of marketing to intermediaries like consultants and brokers. You are comfortable building systems from the ground up and thrive in fast-paced environments. We are looking for someone who is proficient with tools such as Marketo, Salesforce, and Outreach, and who possesses the ability to turn complex campaign motions into repeatable, scalable plays.

Why you'll love it here

We are committed to supporting our team members in all aspects of their lives. This position offers a base salary range of $96,000 to $130,000, depending on your specific skills and experience. In addition to competitive pay, we provide a holistic benefits package that includes:

• Remote work flexibility
• Medical, dental, and vision insurance
• 401k retirement savings plan
• Paid time off
• Maternity and paternity leave
• Life insurance