Demand Generation Manager
112k - 151k USD
Remote
Full Time
#Marketing
#SEO Optimization
#HubSpot
#Data Analytics
#Management
#SFDC
#Advertising
#Social Media
#Vendor Management
#Marketing Automation
#Database Management
Snapdocs is a rapidly growing company that is disrupting the residential mortgage market, bringing scalable and sophisticated software to a pillar of the US economy that still relies on fax machines and manila envelopes. Today, 20% of real estate transactions are processed through our platform. Our products rely on carefully designed workflows, AI-based automations, and empathetic user experiences to deliver best-in-class customer experiences. We are backed by investors like Sequoia, Y Combinator, and F-Prime.
We are an innovative team. As we expand our product offering to serve more customers in more ways, we need to grow our team with smart, hungry, and curious people. That’s where you come in…
Snapdocs is seeking a skilled and results-driven Demand Generation Manager to join our dynamic team. As the Demand Generation Manager, you will be responsible for developing and implementing strategies to generate leads and revenue for the company. You will work closely with the Marketing, Sales & BI teams to align efforts and leverage data and analytics to measure and improve performance. This role will report to the Director of Demand Generation, and will be supported by a Marketing Admin contractor.
What you’ll do:
- Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
- Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
- Manage and maintain the company website, including SEO optimization and development
- Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
- Publish and monitor social media channels to drive engagement and increase brand visibility
- Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
- Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions
You’re a good fit if you have:
- Proven experience in demand generation, lead generation, or digital marketing roles
- Strong understanding of marketing automation tools and platforms, preferably Hubspot
- Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
- Experience managing websites, including SEO optimization and basic development tasks
- Familiarity with marketing operations, including database management and SFDC campaigns
- Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
- Knowledge of social media platforms and experience managing social channels for business purposes
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Experience with vendor management and contract negotiations is a plus
- Bachelor's degree in marketing, business, or a related field
If you are located in NY, CA, WA or MA, the salary range for this role is $127,500 - $172,500 . For all other locations, the range is $111,600 - $151,000. As a new hire, your starting salary will likely be between the 25th percentile and the midpoint of the range; however, all offers are based on the successful candidate’s experience and qualifications.
Location:
- Fully remote
Snapdocs strongly values diversity and drive. We want to work with people of different backgrounds and different paths in life, and we trust our team to make smart decisions. This means we value independent work as well as collaboration.
Our benefits include (but are not limited to):
- Excellent health, dental, and vision benefits
- 401(k) with up to 4% company match
- 16 weeks paid parental leave (regardless of gender)
- Flexible time off policy
- Flexible spending account for healthcare and dependent care
- Life and disability insurance
Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)
