Cymru Marketing Assistant - Wales at Twinkl

Location: Remote working based in Wales

Annual Salary: £22,308 - £25,000 (dependent on experience)

Contract: Permanent

Line Manager: Kirsty Williams (Wales CM)

Recruiter: Meikay Cheng

Hours: 37.5 hours per week

Closing Date: 2 weeks from publishing

Are you passionate about education in Wales? Twinkl Cymru provides a wide range of English, Welsh and Bilingual resources to support ‘Those Who Teach’ and we are looking for a talented marketing assistant to help us reach as many people in Wales as possible to showcase these.

We are looking for a marketing assistant who can communicate with customers across a range of platforms including social channels, newsletters and through supporting partnerships and collaborations. The ability to communicate fluently in Welsh and English is essential in this customer facing role.

Ongoing projects/how you’ll spend your day:

• You’ll be looking at various ways to expand Twinkl Cymru’s social media presence including managing existing channels such as Facebook and Instagram in addition to finding new ways to reach our target market. Your days will be spent creating marketing assets and content, being reactive on social channels and planning and delivering campaigns specific to the Welsh market.
• You’ll be responsible for identifying key trends and recording data based on engagement and reach. You’ll work closely with the Twinkl Wales Country Manager who will be your line manager, in addition to supporting the production team with marketing the latest resources and delivering feedback from customers on social media about what they want and need.

To succeed in the role, you will:

• Strong proficiency in both written and spoken Welsh, as well as English
• Excellent communication skills to collaborate effectively within the team and with external stakeholders
• Knowledge of marketing principles and strategies, especially in the educational sector
• Familiarity with digital marketing tools and platforms, including social media management and analytics software
• Ability to create engaging content across various channels, such as blog posts, social media posts, and email newsletters
• Organisational skills to manage multiple projects and deadlines simultaneously
• Analytical mindset to interpret data and metrics to optimise marketing campaigns
• Creativity and innovation to contribute fresh ideas and approaches to marketing initiatives
• Adaptability to thrive in a fast-paced and dynamic work environment
• Enthusiasm for learning and staying updated on industry trends and best practices in marketing

In this role, you will learn:

• Strategies and techniques for marketing in the educational sector, gaining valuable insights into the unique challenges and opportunities within this industry
• Practical experience with various marketing tools and software, enhancing your proficiency in digital marketing
• How to effectively analyse marketing data and metrics to measure the success of campaigns and inform future strategies
• Collaborative skills through working closely with team members across different departments, gaining exposure to different perspectives and approaches
• Creative content creation skills, honing your ability to craft compelling messages tailored to specific audiences
• Project management skills as you coordinate marketing initiatives and campaigns from conception to execution
• Understanding of customer behaviour and preferences, allowing you to develop targeted marketing campaigns that resonate with Twinkl Cymru's audience
• Opportunities for professional development and growth as you gain hands-on experience and collaborate with experienced marketers within the organisation

You’ll work with:

• The Wales Country Manager - Your line manager
• Marketing teams throughout the organisation
• The Twinkl Cymru team of content writers, editors, designers, illustrators and more

Requirements

We're interested in anyone who meets one, or a combination of the following:

• Enthusiastic individuals passionate about education and making a positive impact on education in Wales
• Candidates with a strong proficiency in both Welsh and English, enabling effective communication with diverse stakeholders
• Those with a keen interest in marketing and a desire to develop their skills within the field
• Team players who thrive in collaborative environments and enjoy working towards shared goals
• Organised individuals capable of managing multiple tasks and deadlines efficiently
• Analytical thinkers who can interpret data and metrics to drive informed marketing decisions
• Creative minds with the ability to generate innovative ideas for marketing campaigns and initiatives
• Flexible and adaptable individuals comfortable working in a dynamic and fast-paced environment
• Essential for remote working- You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check'

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Benefits

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscription
• After probation - company sick pay and cycle to work scheme
• Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.