Customer Marketing Specialist at KnowBe4

KnowBe4 is the force behind the world's largest platform for security awareness training and simulated phishing. Our solutions are trusted by tens of thousands of organizations globally to help their employees make smarter security decisions and combat the persistent threat of social engineering. We are proud to be recognized by Fortune as a premier place to work for women, millennials, and technology professionals, and we hold Great Place To Work certifications across eight countries. Our culture is built on radical transparency, extreme ownership, and a commitment to professional growth, all within a fun and engaging environment that includes team lunches, trivia, and local outings.

We are looking for a Customer Marketing Specialist to join our team on a full-time, on-site basis in the United States. In this role, you will play a vital part in driving customer retention and growth by managing marketing channels that foster loyalty and product adoption.

Key outcomes

• Design and execute targeted marketing campaigns that boost customer engagement and drive sales.
• Manage and nurture our presence on peer review platforms like G2, TrustRadius, and Gartner Peer Insights.
• Produce high-quality content, including case studies, testimonials, and reference materials, to support sales and marketing initiatives.
• Collaborate with cross-functional departments such as Product Marketing, Demand Generation, and Customer Success to support product launches and upsell efforts.
• Analyze customer data to refine marketing strategies and optimize engagement touchpoints.
• Encourage customer participation in advocacy programs, including referral initiatives, speaking opportunities, and user communities.
• Assist in developing automated customer journey campaigns and future advocacy programs.

Requirements

• A bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.
• At least one year of professional experience in marketing, communications, analytics, or customer success.
• Proficiency with Salesforce or similar CRM systems.
• Experience using HubSpot or comparable marketing automation tools to build and optimize nurturing tracks.
• Strong writing and content creation skills for producing product sheets, ebooks, and other customer-facing resources.
• Excellent organizational and time management abilities.
• Proficiency in Google Docs and the MS Office suite.
• A collaborative mindset with the ability to communicate effectively across different internal teams.
• Fluency in English.

Preferred qualifications

• Previous experience working within the SaaS or IT security industries.
• Familiarity with social media platforms and professional communities like LinkedIn, X, and Spiceworks to monitor industry conversations and nurture customer relationships.

Compensation

We provide a comprehensive benefits package designed to support your well-being and professional development. This includes 401k matching, medical insurance, paid time off, and tuition reimbursement.

How to apply

If you are passionate about customer advocacy and marketing, we invite you to apply to join our team. Please note that our hiring process may include an applicant assessment and a background check. We are an equal opportunity employer and welcome applications from all qualified individuals.