Customer Marketing Manager
On-site
Full Time
#Marketing
#Customer Marketing
#Program Management
#Marketing Automation
#Project Management
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced “sneak”) comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.
Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.
Our Opportunity
As Snyk’s Customer Marketing Manager focused on onboarding, you are passionate about creating a best-in-class customer experience. You will drive the execution of customer onboarding programs that accelerate time-to-value and increase customer satisfaction. You will work cross-functionally with Sales, Customer Success, Developer Relations, Education, and Product teams to build and optimize the customer onboarding journey for both enterprise and self-serve customers.
What You’ll Spend Your Time Doing:
- Design, implement, and optimize marketing automated onboarding journeys for self-serve customers, ensuring they achieve key onboarding milestones efficiently
- Develop and manage persona-specific onboarding nurture programs targeting security professionals (admins) and developers (users)
- Coordinate with content teams to develop compelling onboarding materials that resonate with technical audiences
- Build and maintain a comprehensive onboarding resources library, including documentation, guides, videos, and best practices
- Create and execute targeted marketing campaigns to drive engagement with onboarding programs
- Partner with Product and Customer Success teams to identify and address friction points in the customer onboarding journey
- Use quantitative and qualitative customer feedback to continuously improve onboarding effectiveness
- Establish and track key performance indicators (KPIs) for onboarding success, including time-to-value, feature adoption rates, and customer satisfaction
- Facilitate regular cross-functional meetings to align on onboarding priorities and initiatives
- Monitor industry best practices to ensure our onboarding programs are best-in-class
What We’re Looking For:
- 3-5 years of experience in customer marketing, program management, or similar customer-facing roles, preferably in B2B SaaS
- Proven track record of designing and implementing successful customer onboarding programs
- Experience with marketing automation platforms and customer engagement tools
- Strong project management skills with ability to handle multiple complex initiatives simultaneously
- Data-driven approach to decision-making with experience in analytics and reporting
- Excellent written and verbal communication skills, with ability to translate technical concepts for various audiences
- Experience working with technical products and developer-focused solutions
We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
