Customer Marketing Campaigns Manager
100k - 135k USD
Hybrid
Full Time
#Account Based Marketing
#Customer Marketing
#B2B SaaS
#Salesforce
#WordPress
#Asana
#Data Analytics
#Campaign Management
#Martech
#Customer Engagement
#ROI
At Demandbase, we empower B2B organizations to reach their revenue goals with greater efficiency. By leveraging AI to identify and engage the most promising buying groups, our account-based technology aligns sales and marketing teams through actionable insights. We take pride in our culture and have been recognized as a Great Place to Work, earning honors such as Fortune's Best Workplaces in Technology and Best Workplaces for Parents. We are deeply committed to building a diverse workforce and invite individuals from all backgrounds to join us as we transform the B2B go-to-market landscape.
About the Role
We are looking for a Customer Marketing Campaigns Manager to join our team in a full-time, hybrid capacity. In this role, you will lead the charge in driving customer advocacy, managing our new champions program, and developing high-impact customer stories. You will serve as a key bridge between our marketing, sales, and customer success teams, using your expertise in account-based marketing and MarTech to foster engagement and deliver measurable business outcomes.
Key Responsibilities
- Design and execute multi-channel campaigns that support customer advocacy, reference programs, reviews, and speaking opportunities.
- Utilize data analytics to optimize campaign performance, track key performance indicators, and ensure a strong return on investment.
- Manage the strategy and launch of our new Demandbase Champions Program, including relationship management and the development of thought leadership initiatives.
Requirements
To be successful in this role, you should possess the following qualifications:
- Three to five years of progressive experience in customer marketing.
- Strong background in account-based marketing within a B2B SaaS environment.
- Advanced proficiency with essential marketing technology tools, including Salesforce, WordPress, Asana, and other industry-standard platforms.
- A proven ability to translate complex data into actionable strategies and successful multi-channel campaigns.
- Excellent communication and partnership skills to collaborate effectively with sales and customer success teams.
Location
This position is based in the United States and follows a hybrid work model.
Compensation and Benefits
The base salary range for this position is $100,000 to $135,000. We also provide a comprehensive benefits package to support your overall well-being:
- Medical and vision insurance coverage.
- A dedicated mental wellness budget.
- Flexible work hours and a hybrid work environment.
- Generous paid time off.
- Financial security options including a 401k plan, life insurance, and disability insurance.
