Customer Marketing Campaigns Manager at Demandbase

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Seattle, WA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We are seeking a highly motivated and detail-oriented Customer Marketing Campaigns Manager to join our team. This role is focused on driving customer advocacy, references, reviews, customer speaking opportunities, customer stories, as well as our new champions program through innovative marketing strategies. You will work closely with cross-functional teams to deliver impactful communications, foster customer engagement, and enhance customer experience. This candidate ideally has deep expertise in account-based marketing methods and practices and is able to use MarTech to deliver extraordinary campaigns and measure business outcomes. 

The base compensation range, not including bonus, for this role is: $100,000 - $135,000

What you’ll be doing:

• Develop and execute comprehensive customer campaigns across physical and digital channels to assist with advocacy, references, reviews, customer stories, customer speaking opportunities, as well as our new champions program. 
• Create, optimize, and analyze end-to-end customer campaigns, including virtual live events, webinars, emails, newsletters, in-app notifications, direct mail, product feature support, and more.
• Create content strategies and thought leadership materials for persona-based customer engagement.
• Utilize advanced data analytics to derive actionable insights, make data-driven decisions, and optimize efforts toward pipeline goals.
• Stay at the forefront of industry trends, continually innovating our approach to engaging, and retaining customer accounts to allow for future advocates, champions, reviews, stories, and speaking engagements.
• Foster strong relationships with key stakeholders, ensuring seamless Sales/CS and Marketing alignment.
• Manage and optimize the allocated Customer Marketing budget to maximize ROI.
• Implement, enable, and increase utilization of SlapFive to help enhance our advocacy and referral programs, which will increase the efficiency of the customer journey, communications, and workflows.
• Manage the intake of all customer interviews in a timely manner to vet for customer stories, advocacy, references, reviews, speaking engagements, champions, and more. 
• Build our new awards program to be launched at NYC GO in October 2025.
• Manage the vendor relations with 3 primary review partners: G2, Trust Radius, and Gartner Peer Insights, as well as driving the review strategy to maintain a consistent flow of reviews. 
• Develop 6 new customer stories per quarter.
• Launch the new Demandbase Champions Program which entails the strategy, the champion selection process, relationship management, as well as thought leadership and VIP events.

What we’re looking for:

• 3-5 years of progressive customer marketing experience
• Ideal candidate has account-based marketing experience in B2B SaaS environments.
• History of creating and delivering multi-channel customer campaigns that produce measurable results.
• Great partnership skills, with experience collaborating with high-energy, direct sales & CS teams.
• Advanced proficiency in Salesforce, WordPress, Asana, DemandbaseOne, Sendoso, On24, ChurnZero, Stensul, SlapFive, and other MarTech tools.
• Demonstrated expertise in data analytics, with the ability to translate complex datasets into actionable campaign strategies.
• Proficiency in setting and tracking campaign-specific KPIs and attributing revenue to campaign efforts.
• Deep understanding of B2B SaaS industry trends and the ability to apply this knowledge to campaign strategies.

Other traits that will set you apart:

• Highly efficient team player who can work independently in a fast-paced, sometimes ambiguous environment.
• Energy and capacity to manage multiple complex initiatives simultaneously.
• Self-starter with a track record of building new capabilities to drive growth.
• Meticulous attention to detail coupled with strategic thinking abilities.
• Experience in ROI modeling for campaign initiatives.
• Proficiency in change management to drive the advancement of customer marketing.
• Creativity in developing campaigns to drive retention and product adoption.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.