Customer Lifecycle Marketing Manager at Affinity.co

At Affinity, we are on a mission to empower dealmakers to find, manage, and close more deals through our Relationship Intelligence platform. With over 3,000 customers globally and $120 million in funding from top Silicon Valley firms, we leverage data from trillions of interactions to provide automated insights for investment bankers, venture capitalists, and consultants. We are proud to be a Great Place to Work certified organization, and we are currently looking for a Customer Lifecycle Marketing Manager to join our remote team. In this role, you will report to the Director of Customer Marketing and focus on nurturing long-term relationships, driving retention, and fostering customer advocacy.

Key outcomes

• Design and execute comprehensive lifecycle programs that guide customers from onboarding through to renewal and advocacy.
• Utilize data-driven insights to boost product adoption and overall customer satisfaction.
• Collaborate with Product Marketing to produce high-quality webinars, guides, and use case articles that highlight our Masterclass brand.
• Work alongside Sales and Product teams to identify upsell opportunities and create targeted campaigns for our existing client base.
• Act as a subject matter expert on customer needs and industry trends to influence product strategy.
• Establish and track key performance metrics to report on the success and return on investment of your marketing initiatives.

Requirements

• Three to five years of experience in lifecycle or customer marketing within a B2B technology setting.
• Strong project management, content creation, and communication skills.
• Proficiency with tools such as Salesforce, Pardot, Gainsight, Notion, and the Google Suite.
• A proven ability to analyze customer data to build actionable strategies.
• Experience working cross-functionally with Sales, Product, and Customer Success departments.
• The ability to manage multiple priorities effectively in a fast-paced environment.
• A demonstrated capacity for empathy and building trust with clients.

Preferred qualifications

• Previous experience working within the financial services, investment banking, or private markets sectors.
• Knowledge of selling SaaS products to specialized niche markets.
• A self-starting mindset with a passion for uncovering trends through data.
• A creative approach to problem-solving and a willingness to challenge the status quo.

Compensation

The salary range for this position is $53,000 to $80,000. In addition to base pay, we offer several benefits to support our team, including:

• The flexibility of a fully remote work environment.
• An annual learning budget to support your professional development.
• Comprehensive wellness programs to prioritize your health.

How to apply

If you are passionate about building meaningful customer relationships and want to contribute to a growing, award-winning team, we invite you to apply. We value diverse perspectives and encourage you to reach out even if your background does not perfectly match every listed requirement.