CRM Marketing Manager
65k - 75k USD
Hybrid
Full Time
#Marketing
#Education
#Edtech
#CRM
#User Segmentation
#A B Testing
#Data Analysis
#SQL
We are Zen, an education technology company that has built an online platform giving schools instant access to compliance tools, professional training, and hundreds of vetted teacher and support-staff profiles. Since our launch in 2017 we have saved schools more than £30 million, and our recent $37 million Series B round-the largest European EdTech round this year-positions us for rapid expansion in the UK and US markets. We are now seeking a CRM Marketing Manager to lead our customer-lifecycle communications and help drive sustainable growth across both sides of our marketplace.
Key outcomes
- Own the end-to-end CRM and lifecycle strategy, including user segmentation and continuous optimisation of the customer journey for schools and supply teachers.
- Plan and execute all CRM and in-app messaging campaigns, ensuring every touchpoint is timely, relevant and on-brand.
- Design and run A/B tests on messaging campaigns and landing pages, translating results into measurable improvements in engagement and conversion.
- Monitor campaign performance data, maintain data integrity across CRM systems, and collaborate with Product to automate triggered emails that enhance user experience.
- Track and report on key CRM metrics, using insights to refine future campaign planning and demonstrate clear return on marketing investment.
Requirements
- At least three years of hands-on experience managing end-to-end CRM campaigns in a fast-paced environment.
- Strong analytical capability to interpret performance data, extract actionable insights and adjust campaigns for improved results.
- Excellent written and verbal communication skills, with a proven ability to align stakeholders and uncover opportunities for impact.
- Comfort working at pace, juggling multiple projects and thriving in a scale-up setting.
- Full professional proficiency in English.
Preferred qualifications
- Previous experience in marketing, growth or experimentation roles that have uncovered new acquisition or retention opportunities.
- Familiarity with Customer.io, Mixpanel or SQL for building advanced segments and analysing user behaviour.
- A genuine interest in the education sector and a commitment to advancing our mission.
Compensation
The salary range for this position is £50,000–£57,500. In addition, we offer 25 days of holiday that increases with tenure, the option to buy extra leave, life insurance, medical insurance, an electric-car scheme, a cycle-to-work scheme, and access to a central London office with fresh fruit, bike parking, showers, an on-site gym and café.
How to apply
If this opportunity aligns with your experience and ambitions, we invite you to submit your application. We look forward to learning more about how you could contribute to Zen’s continued growth.
