CRM Manager
96k - 147k USD
Remote
Full Time
#Marketplace
#CRM
#Email Marketing
#Data Analytics
#Testing
#Iterable
#Salesforce
#HubSpot
#Mailchimp
#AI
TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
Joining TrueCar as the CRM Manager gives you a prime opportunity to impact our growth trajectory directly. You'll be at the helm of our email marketing initiatives, tasked with crafting strategies that not only reach but also resonate with our audience, driving both customer acquisition and long-term loyalty.
How you will contribute to TrueCar’s success:
- By collaborating closely with our Marketing, Product, and Data teams in an agile, fast-paced environment, you'll ensure that our programmatic email campaigns hit the mark every time, appealing to the varied interests and needs of our audience.
- Your role involves more than just sending out emails; you'll be crafting cutting-edge email marketing strategies that significantly bolster customer acquisition, deepen engagement, and drive retention, setting us apart in the industry marketplace.
- Utilizing the latest in data analytics, you will accurately segment our audience and personalize our communications, ensuring every message we send out is relevant and engaging, thereby enhancing customer loyalty.
- You will design, test, and refine predictive algorithms and segmentation strategies, continuously improving the effectiveness of our email campaigns.
- Your commitment to rigorous A/B testing will allow us to refine our approach constantly, ensuring we maintain the highest levels of engagement and conversion.
- Staying on the cutting edge of CRM and email marketing trends and technologies will be a key part of your role, ensuring Truecar remains a leader in innovation.
- Through meticulous monitoring and analysis of campaign performance, you'll provide valuable insights that drive strategic decisions and foster continuous improvement in our marketing efforts.
Your Expertise:
- B2C experience
- Experience working with Iterable
- Understand the weight behind every word inside of a Subject headline down to the button that a user clicks.
- Proven history of measurable impact you were responsible for
- Demonstrated experience in CRM/email marketing, with a track record of significantly driving customer engagement and retention
- Exceptional analytical capabilities, ability to decipher complex data and translate it into actionable strategies
- Proficiency with leading CRM and email marketing platforms (e.g., Salesforce, HubSpot, Mailchimp) and familiarity with A/B testing methodologies
- Strong collaborative skills, with a history of working successfully in cross-functional teams to deliver exceptional outcomes
- A relentless passion for customer experience and a results-driven mindset
- Experience in a growth-focused function
- Prior experience in a data analysis position
- Interest in leveraging AI to supercharge your work
Base salary range: $96,000 - $147,000
Your TrueCar Experience
As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
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TrueCar
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