CRM Manager at TrueCar

We are TrueCar, a leading automotive digital marketplace dedicated to making car buying and selling easy, transparent, and efficient. Our platform connects consumers with data-driven insights and a network of Certified Dealers who share our commitment to truth and fairness. We partner with trusted brands across the country to power car buying programs and continually develop tools that give consumers the clarity and confidence they need throughout their journey.

Key outcomes

• Lead the development and execution of email marketing strategies that drive customer acquisition, engagement, and long-term retention.
• Collaborate with Marketing, Product, and Data teams to deliver programmatic email campaigns that address the diverse needs of our audience.
• Apply data analytics to segment audiences and personalize communications, ensuring every message is relevant and effective.
• Design, test, and refine predictive algorithms and segmentation strategies to improve campaign performance over time.
• Conduct rigorous A/B testing to optimize engagement and conversion rates across all email initiatives.
• Monitor and analyze campaign results to generate insights that inform strategic decisions and support continuous improvement.
• Stay current with CRM and email marketing trends and technologies to maintain TrueCar’s position as an industry innovator.

Requirements

• Senior-level experience in CRM and email marketing with a demonstrated record of driving customer engagement and retention.
• B2C experience in a growth-focused environment.
• Hands-on experience with Iterable.
• Proficiency with leading CRM and email marketing platforms such as Salesforce, HubSpot, and Mailchimp.
• Strong analytical skills with the ability to interpret complex data and translate findings into actionable strategies.
• Familiarity with A/B testing methodologies and a track record of measurable impact.
• Experience working in cross-functional teams to deliver successful outcomes.
• Prior experience in a data analysis role.
• Interest in applying AI tools to enhance marketing performance.
• Fluency in English.

Compensation

The base salary range for this position is $96,000 - $147,000. In addition to competitive pay, we offer remote work, a 401k with company contribution, vision insurance, dental insurance, wellness programs, a learning budget, and paid time off.

How to apply

We invite qualified candidates to submit their application. We look forward to learning how your experience and perspective can contribute to our mission.