Culture Kings
CRM Manager
Hybrid
Full Time
#Marketing
#Retail
#Ecommerce
#CRM Platforms
#Email Marketing
#Data Analytics
#A B Testing
#Customer Segmentation
Culture Kings is looking for a CRM Manager
Full TimeSeniorHybridAustraliaMarketingRetailEcommerceCRM PlatformsEmail MarketingData AnalyticsA B TestingCustomer SegmentationEnglishHybrid work
We are looking for a Senior CRM Manager to join our team on a full-time hybrid basis in Australia. At Culture Kings we connect music, sport, and fashion through premium streetwear, curating collections from more than 100 leading global brands and creating an energetic retail experience that draws athletes, artists, and tastemakers from around the world. In this role you will shape how we engage our community, turning first-party data and smart automation into lasting customer relationships that increase repeat visits and lifetime value.
Responsibilities
- Build and roll out a complete CRM strategy that strengthens engagement and grows customer lifetime value across our retail channels.
- Oversee our CRM platforms and their connections to eCommerce and point-of-sale systems, ensuring smooth data flow and reliable performance.
- Design and run targeted campaigns that use segmentation, automation, and A/B testing to deliver the right message at the right moment through email, SMS, and loyalty touchpoints.
Requirements
- Three to five or more years of hands-on experience in CRM, customer retention, or loyalty marketing, ideally within retail or eCommerce.
- Strong working knowledge of CRM and email platforms such as Klaviyo and Shopify, plus analytics tools like Google Analytics and Triple Whale.
- Proven ability to segment audiences, measure campaign results, and apply A/B testing and personalisation techniques to improve performance.
- Familiarity with loyalty-program design and retail-specific retention tactics, together with a clear understanding of data-privacy regulations.
- Clear communication and project-management skills, with experience collaborating across marketing, eCommerce, and sales teams.
What we offer
- Hybrid work arrangements that balance office collaboration with flexibility.
- Generous team discounts and regular employee recognition.
- Clear pathways for career growth in a fast-moving, supportive environment.
- Free onsite parking and a down-to-earth culture that values practical ideas over corporate formality.
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