CRM & Lifecycle Marketing Manager at Getaround

We are one of the world's leading carsharing platforms, serving millions of users across 950 cities in 8 countries. Our mission is to make cities better places to live by replacing private car ownership with a smarter, more sustainable model. By using our connected technology, users can book and unlock vehicles directly through our app, removing the need for keys or in-person coordination. We are looking for curious, positive, and collaborative individuals to help us disrupt the status quo and reach our vision of a world where all cars are shared.

The role

We are seeking a Senior CRM & Lifecycle Marketing Manager to join our Global Growth Marketing Team on a full-time basis. This is a hybrid position based in France, where you will play a pivotal role in driving growth and retention across the European market. You will report directly to our Senior Director of Global Growth and work closely with our data and technical teams to build, refine, and execute sophisticated marketing strategies.

Core responsibilities

• Analyze behavioral data and user insights to define lifecycle marketing strategies and key performance indicators for specific customer segments.
• Design and implement effective automated workflows, including email, SMS, push notifications, and in-app messaging, while collaborating with creative teams to build high-impact templates.
• Manage and optimize the customer journey by leveraging our marketing automation platforms to increase conversion rates and foster long-term customer loyalty.

Skills and experience

To succeed in this role, you should have a strong background in data-driven marketing and a collaborative mindset. We require the following qualifications:

• At least 5 years of experience in CRM and lifecycle marketing automation, specifically within the B2C tech sector.
• Proficiency with multichannel marketing automation tools like Braze, as well as analytical platforms such as Google Analytics, Tableau, and Adjust.
• Fluency in both English and French, with the ability to communicate complex ideas clearly to both internal teams and external stakeholders.
• A proven ability to dissect complex challenges and translate them into actionable, measurable marketing experiments.

Compensation and benefits

We are committed to supporting our team members through a culture of growth and balance. Our benefits include:

• A flexible hybrid work policy with the option to work remotely up to 3 days per week.
• A dedicated learning budget and unlimited access to professional development platforms to help you grow your skills.
• A focus on work-life balance, supported by health insurance, a lunch card, and a monthly subsidy for home office expenses.
• Annual credits and ongoing discounts for your own carsharing bookings.

How to apply

If you are passionate about sustainable mobility and have the expertise to help us scale our lifecycle marketing efforts, we would love to hear from you. Please submit your application, including your resume and any relevant portfolio examples of your previous work, to be considered for this position.