Creative Strategist
65k - 65k USD
Hybrid
Full Time
#Health Care
#Wellness
#Marketing
#Content Strategy
#Social
#Performance Marketing
#Copywriting
#A B Testing
Menopause Care is dedicated to providing exceptional care and support for women navigating menopause. We pride ourselves on supporting all women with our empathy and warmth. Our approach is completely personalised, and goes beyond just treatment and medication.
We’re a fast-growing team, on a mission to raise the standards of menopause care globally. We’re committed to creating a menopause service that goes beyond what is currently available, and supports all women to learn about this stage in life. Our mission is to empower women with expert-led information, compassion, and practical solutions to help women to live long, healthy and happy lives.
At Menopause Care, we’re looking for a talented Creative Strategist to lead the direction of our content strategy and elevate our creative output for social advertising and other touch points. This role sits at the intersection of brand storytelling and growth marketing, playing a crucial part in driving brand awareness and customer engagement.
As Creative Strategist, you’ll partner with our production team and performance marketing lead to design and refine ad campaigns that embody Menopause Care’s brand voice and deliver impactful, measurable results. You should bring a deep understanding of digital marketing, social platforms, and a knack for crafting narratives that captivate and motivate audiences, contributing directly to the growth of Menopause Care and it’s future development to cover all female health conditions.
Menopause Care is part of the MANUAL family, which also includes our men's health services and Voy, our weight loss brand.
RESPONSIBILITIES
Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals.
Audience Insight and Research: Leverage data-driven insights to understand audience preferences, needs, and behaviours on social platforms, shaping campaign direction accordingly.
Content Creation: Working closely with our in-house production team oversee the production of ad content, including copy, visuals, and video concepts, that aligns with our brand identity and speaks to our audience effectively.
Optimisation and Testing: Develop and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve reach, engagement, and conversion.
Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns.
Brand Alignment: Ensure all ad content is on-brand and aligns with MANUAL’s core messaging and values, helping to maintain a consistent voice across all Meta adverts.
Trend Monitoring: Stay abreast of industry trends, emerging technologies, and social media innovations, leveraging insights to inform content strategy, execution and overall channel tracking.
Cross-functional Collaboration: Collaborate closely with internal teams, including marketing, design, and copy, to ensure content alignment and coherence across all touchpoints.
Proven experience as a Content Strategist, ideally with a background in Meta ads or other social platforms.
Strong understanding of performance marketing principles and hands-on experience creating ad campaigns on Meta.
Excellent copywriting skills with a talent for concise, persuasive messaging.
Analytical mindset with the ability to interpret campaign performance data and refine creative thinking accordingly.
Ability to work collaboratively across teams in a fast-paced environment.
Familiarity with the health and wellness category is a plus.
SALARY & BENEFITS
Salary range of £50k - 60k, depending on experience
Generous stock option plan
A fun and friendly working environment with sharp and motivated co-workers
Hybrid role based in London Bridge with lunch once per week
£400 per year learning and development budget with Learnerbly
Wellness and gym benefit with Gympass
Annual company retreat
25 days holidays and generous parental leave & flexible working policies
A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
Private healthcare plan
Join in the early stages of one of the most promising scale-ups in the health & wellness space
ABOUT MANUAL
MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.
MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.
We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.
Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK, Brazil and beyond,
After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.
Websites:
https://www.menopausecare.co.uk/
EQUAL EMPLOYMENT OPPORTUNITY
Menwell Limited, trading as MANUAL, is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and discipline.
We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed, valued and respected, regardless of their background, identity or beliefs. We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.
