Creative Marketing Lead at Whatwapp

🤩 Would you like to play with us?

We are looking for a Creative Marketing Lead to join our Marketing Team at Whatwapp. This role plays a key part in our player-centric strategy, ensuring sustainable player growth through innovative creative execution.

As a Creative Marketing Lead, you will lead the development and execution of innovative UA creatives to attract and engage potential players. You will work closely with the marketing team to develop a wide range of materials, from video ads to store marketing assets in the Apple App Store and Google Play Store, ensuring a strong brand presence across all marketing materials.

You will measure the performance of new creatives, identify top-performing concepts, and provide data-driven analysis of each experiment. While working primarily with the User Acquisition and Creative Marketing Team, your influence will extend across multiple departments.

📖 Your quests will be to:

• Creative Strategy & Execution: Develop and execute UA creative strategies that resonate with our target audience, working with internal teams and creative partners to produce 2d animated videos and static assets for user acquisition campaigns.
• Project Management: Oversee multiple creative projects from concept to delivery, ensuring high-quality execution and timely completion while maintaining a keen attention to detail.
• Performance Optimization: Analyze the performance of creative assets, conduct A/B testing, and provide actionable insights to refine and improve creative quality and results in collaboration with performance marketing teams.
• Team management: Oversee creative production pipeline by leading brainstorming sessions, sharing creative performance insights, and providing feedback to the creative team
• Platform Optimization: Ensure all creative content aligns with platform-specific guidelines and advertising standards.
• ASO: Optimize app store pages (Apple and Google Play) by crafting awesome assets and conducting a/b tests to drive high conversion rates and maintain a visually appealing brand presence across all platforms.
• Cross-Functional Collaboration: Work seamlessly with art, performance marketing, and product teams to align on creative strategies and objectives, while providing constructive feedback to both internal and external teams.
• Industry Trends & Innovation: Stay on top of industry trends and competitor strategies, using insights to push creative boundaries and explore new ways to market to our target audience.
• Process Improvement: Stay ahead of industry trends and competitor strategies through thorough market research. Continuously identify opportunities to streamline workflows and enhance creative processes for maximum impact.

🎮 To start playing, you will need:

• Demonstrated ability as a Senior Marketing Artist, with experience leading a team or a big project in the mobile gaming industry
• Strong knowledge and experience working with Adobe Cloud Suite: Adobe After Effects, Premiere, Photoshop, and Illustrator.
• Strong sense of creativity and a passion for graphic excellence
• Knowledge of mobile gaming KPIs
• Ability to effectively communicate creative choices to diverse stakeholders
• Strong sense of ownership and ability to optimize workflows for efficiency.
• Strong analytical and organizational skills
• Immense appetite for learning and a passion for mobile entertainment/gaming
• Strong portfolio showcasing your best 2D artwork, including UA videos and promotional assets.

👍 To boost your game, it's nice to have:

• Can manage multiple projects simultaneously and prioritize effectively.
• Have a proven track record of elevating user acquisition (UA) creatives.
• Are proactive and continuously seek out opportunities for improvement and innovation.
• Skilled in analyzing data and interpreting it to inform creative decisions.
• Strong communication skills, both verbal and written.
• Can articulate and provide constructive, creative feedback effectively.
• Bring a creative mindset with a strategic approach to problem-solving and innovation.
• A passion for gaming and a deep understanding of the mobile gaming landscape.
• Capacity to adapt to new tools such as AI Image Generators.

👤 The type of player you are:

• Passionate about technology and processes
• Strives to identify and solve problems
• Able to propose new solutions
• Team player to help others level up
• Shares and seeks knowledge
• Critical thinker

👑 Our company values:

• Use critical thinking: don't assume, validate your gut feeling!
• Take ownership and make it happen!
• Love what you do and have fun doing it!
• Work on the problem, not just the symptoms!
• Don't overcomplicate it, keep it simple and effective!
• Share ideas to reduce bias and improve results!

🌈 Power-ups to have more fun

🏡 Hybrid Working policy - live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support

🥳 An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches

🌆 An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a football table, board games, beer and coffee

🤸‍♀️ Flexible employment options and working hours

🤝 Quarterly development talks and career coaching from a professional coach

🇬🇧 English and Italian courses provided by native teachers

🚅 Learning budget to spend on anything for professional growth

🍎 The latest MacBook

🏝️ Offsite team building events

Don't live in Milan? Check out our work model

Building community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people's choice to work from anywhere, that's why we have a very flexible hybrid model.

Our policy is 4 days per month at the office, and we decide however we're gonna go. There are people who like to go once every week, or two days every two weeks, four days straight, or even combining the last 4 days of one month with the first 4 days of the next month and only go 8 days straight every two months. Whatever works best for you!

If you don’t live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.