Content Creator at Zesty Paws

A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. 

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team 

The Video Creator & Digital Content Designer will excel in creating compelling digital and video content across various platforms, including TikTok, Instagram, Facebook, and other social media channels, as well as for paid advertising and branded content for Ecommerce.

Duties and responsibilities

• Produce and edit high quality video content to drive engagement across social media platforms and paid ad channels (including TikTok, Instagram, Facebook, etc).
• Utilize AI tools to optimize video content paying close attention to pacing, visual appeal, and platform specific trends.
• Develop a variety of creative content formats, including static images and animations, in addition to video content, for use across multiple platforms in paid advertising campaigns.
• Use graphic design tools (primarily Adobe Creative Suite) to create compelling graphics and animations to enhance video content and develop standalone creative assets for Amazon A+ content, Product APIs, social media posts, and paid ads.
• Analyze content performance data and use insights to optimize future creative work, driving continual improvement and relevance.

Desired Skills and Experience

• 4+ years of proven experience in video production, editing and graphic design, required.
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, Final Cut Pro, etc), required.
• Proficiency in Graphic Design (using Adobe Creative Suite), required.
• Deep understanding of the various social media platforms and paid ad channels, required.
• In depth knowledge of TikTok features, trends, and best practices, required.
• Bachelor’s degree in Graphic Design, Animation, Marketing, Communications, or Multi-Media design, preferred.
• Familiarity with Gen AI content creation tools like Genie AI, adCreative.ai, MidJourney, Figma, etc preferred.

This position is hybrid (3 days/ week in our Orlando office and may require local travel for content opportunities).

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. 

In addition to federal law requirements, we comply with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!