Casino Promotions Lead at LiveScore Group

Fixed term contract: 12 months
Hybrid working: 4 days in the office per week

Salary: £40,000 - £44,500 dependent upon experience 

The Role

Reporting to the Senior Promotions Manager, this role will cover all aspects of Casino promotions and marketing with a focus on Bonus campaign planning, marketing and analysis, as well as segmentation and customer journeys.

You will develop a clear understanding of the player activity to help increase Key Metrics including retention and revenue. You will also get the opportunity to carry out various marketing activities, including campaign creation, digital, media, brand, and product development.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Planning of the promotional campaign calendar for various territories
• Ensuring the team are working efficiently and focusing on the prioritised tasks
• Executing, analysing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance
• Develop an in-depth understanding of activity from all player segments
• Planning ahead with the CRM Team to ensure full support of all campaigns via email, log in messages, push notifications & SMS
• Working closely with the Sports Promotion Team to maximise cross-sell opportunities during key sporting events
• Collaborate with the Casino Team to promote and get customers engaged on the relevant content at the right times
• Working with Third Parties to use funding to promote their content when relevant
• Work with the Insights team to help assess promotional performance for Casino
• Working with our legal department to create Terms and Conditions
• Teaming up with our Marketing Design Team to create promotional design briefs
• Competitor analysis and market development

Skills, Knowledge and Experience

• Previous experience in online gaming within Casino
• Experience of working in Marketing
• A strong knowledge of Casino products and bonuses
• A good understanding of of Responsible Gambling and advertising rules
• A wide degree of creativity, brimming with new and innovative ideas
• Numerically strong with good excel and reporting skills
• Good technical understanding and ability to adapt to new tools
• Ability to manage multiple projects and ensure completion of all tasks
• Customer focused and eager to improve the customer experience
• Strong communication skills (verbal, written and presentational)

What can we offer?

• Company Performance bonus
• Hybrid working for all staff with flexible working opportunities
• Private Healthcare scheme (ability to opt into scheme from day 1 of employment) + Employee Enhanced Assistance
• Enhanced Family Leave – Maternity & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised gym membership
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Daily snacks, quality coffee, soft drinks and regular socials