Campaign Marketing Manager
On-site
Full Time
#Project Management
#B2B Marketing
#Demand Generation
#Integrated Marketing
#Pipeline Building
OpenText serves as a global authority in information management, fostering a culture defined by creativity, innovation, and teamwork. We partner with many of the world's most prestigious organizations to solve intricate challenges and drive the future of digital transformation. We are currently looking for a Campaign Marketing Manager to join our Cybersecurity division in Canada on a full-time, on-site basis. This mid-level role is essential to our growth, as you will focus on spearheading demand generation initiatives and optimizing our marketing funnel to meet ambitious goals.
Responsibilities
- Collaborate with product marketing teams to define clear objectives and design integrated campaigns that effectively generate market demand and exceed our annual pipeline targets.
- Coordinate with various internal departments, including field marketing, web, events, and marketing operations, to ensure the successful execution of all campaign activities.
- Oversee the launch timelines and budget management for your campaigns, ensuring that resources are allocated efficiently to maximize overall effectiveness and impact.
Requirements
- A Bachelor’s degree in Marketing, Business, or a related discipline.
- At least 3 years of experience in B2B campaign marketing, preferably within the technology or security sectors.
- Demonstrated success in planning and executing integrated marketing campaigns, including digital, direct marketing, and event strategies.
- Strong project management skills with the ability to manage multiple stakeholders and external agencies simultaneously.
- A deep understanding of demand generation, pipeline building, and the evolving digital marketing landscape.
- Excellent communication skills and a proactive, team-oriented mindset.
What we offer
We are committed to building an inclusive workplace that welcomes individuals from all backgrounds. We prioritize diversity and provide reasonable accommodations for candidates who may require them during the hiring process. If you need assistance, please reach out to our team at [email protected].
