Campaign Manager
46k - 52k USD
On-site
Contractor
#Marketing
#Internet
#Telecommunications
#Campaign Management
#Lifecycle Marketing
#CRM Tools
#Data Analysis
#Customer Retention
Campaign Manager
12-month fixed-term contract
£35,000 - £40,000
31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching
WHO WE ARE
At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve.
Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future-proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top-notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses. We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.
HOW WE WORK
Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work-life balance and wellbeing.
Sound like the kind of place you want to work? If so, read on
THE TEAM
The Campaign Manager drives growth across our broadband customer base through insight-led, targeted lifecycle campaigns. Using data to identify opportunities, you’ll increase in-base acquisition, strengthen loyalty, reduce churn and maximise lifetime value.
WHAT YOU WILL BE WORKING ON
- Own campaign performance across email, digital and outbound channels, tracking ROI, engagement and commercial impact.
- Turn data, testing and market insight into clear, actionable recommendations that drive smarter decisions.
- Continuously improve results through sharper segmentation, targeted testing and personalisation.
- Refine lifecycle communications to increase conversion, reduce churn and grow lifetime value.
- Lead campaigns from setup to execution and performance review within CRM and automation tools, ensuring accuracy, pace and alignment to commercial priorities.
- Partner across Commercial, Sales, Marketing and Customer Operations to deliver joined-up activity.
- Champion automation, scalable processes and data-led thinking to strengthen capability and fuel growth.
WHAT YOU WILL BRING TO THE ROLE
- Proven experience delivering insight-led campaigns that grow customer value, increase retention and drive in-base acquisition.
- Clear understanding of how lifecycle marketing impacts behaviour, revenue and churn.
- Confident managing end-to-end campaigns in CRM and automation tools, delivering accurate targeting and on-time delivery.
- Data-driven and results focused, with the ability to turn performance and testing insight into clear actions that improve conversion and ROI.
- Create collaborative and inclusive working relationships across Commercial, Marketing, Sales, Customer Operations and Technology to deliver shared growth goals..
We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best-in-class service to our customers, all whilst encouraging and appreciating one another.
Are you ready for the challenge? Get in touch now, we can’t wait to hear from you!
#LI-SN1
