Brand Product Marketer
Hybrid
Full Time
#Sales Marketing
#Marketing
#Brand Marketing
#Copywriting
#Management
#Communication Skills
#Project Management
We are 42dot, a mobility AI company currently spearheading the software-defined vehicle transition for the Hyundai Motor Group. We are looking for a Lead Brand Product Marketer to join our team on a full-time basis. In this role, you will be responsible for successfully launching our products and executing diverse marketing activities that align with our long-term and short-term corporate vision. You will act as a guardian of our brand identity, ensuring that our communications remain consistent while navigating evolving technological landscapes and industry trends. This position is offered in a hybrid work environment.
Responsibilities
- Develop and execute comprehensive brand marketing campaigns for both internal and external audiences.
- Define our brand mission, vision, and narrative, including the creation of naming conventions, keywords, and slogans.
- Establish product positioning, formulate go-to-market strategies, manage product launches, and track performance metrics.
Requirements
To be successful in this role, you should possess the following qualifications:
- At least 10 years of experience in brand or product marketing.
- Strong copywriting skills capable of conveying core messages that support marketing strategies.
- Proven ability to plan and execute marketing initiatives to meet specific KPIs.
- Experience managing projects with diverse external partners, including design, video, and development teams.
- Excellent communication skills and the ability to collaborate effectively across departments.
- Fluency in both Korean and English, both spoken and written.
Preferred candidates will have experience in the IT or mobility sectors and a demonstrated ability to adapt quickly to fast-paced environments.
What we offer
We provide a hybrid work arrangement to support your professional life. Our interview process includes a portfolio submission, an initial video interview, a practical assignment, and a final in-depth interview. Please ensure all submitted files are in PDF format and under 30MB. We value candidates who demonstrate high ownership over their projects and are eager to contribute to our mission of shaping the future of mobility.
