Paradigm

Brand Marketing Lead

Singapore

On-site

Full Time

#Marketing

#Crypto

#DeFi

#Brand Strategy

#Content Creation

#Social Media

#Community Engagement

#Data Analysis

#Messaging

#Product Launches

#Event Management

#Campaign Optimization

Paradigm is looking for a Brand Marketing Lead

Full Time Senior On-site Singapore Marketing Crypto DeFi Brand Strategy Content Creation Social Media Community Engagement Data Analysis Messaging Product Launches Event Management Campaign Optimization English Unlimited vacation

We are on a mission to bring all of finance on-chain and unlock financial freedom for everyone. At Paradex, we are building a decentralized crypto exchange that merges trading, asset management, and money market primitives into one unified platform. With a lifetime volume of 36 billion dollars and a commitment to building transparently in public, we are looking for a visionary storyteller to help us reshape the future of finance.

Role at a glance

We are seeking a Senior Brand Marketing Lead to join our team on a full-time, on-site basis in Singapore. You will work directly with our founder to define our voice and amplify our presence in the rapidly evolving DeFi landscape.

Your impact

Brand Strategy: You will define our market positioning and strategic messaging, creating the frameworks that help our platform stand out from the crowd.
Executive Branding: You will partner closely with our CEO to build his personal brand, crafting high-impact content for platforms like X and LinkedIn to foster deep connections with our community.
Campaign Leadership: You will spearhead the announcement of product launches and major updates, ensuring our message reaches the right audience through a mix of long-form content and strategic social engagement.

What you'll need

A deep passion for crypto and DeFi, paired with extensive experience in brand marketing.
Exceptional storytelling abilities, specifically in ghostwriting for executives and building compelling personal brands.
A data-driven mindset, with the ability to analyze performance metrics and optimize your approach for maximum reach.
Proven expertise in social media strategy, content creation, and community engagement.
The ability to thrive in a fast-paced, founder-led environment where you can navigate ambiguity with creativity and independence.
Fluency in English.

Perks and compensation

Unlimited vacation to ensure you stay refreshed and inspired.
Comprehensive benefits packages tailored to your location.
A 3,500 USD setup allowance for your first year.
A 2,000 USD technology refresh allowance every two years.
An annual 1,000 USD budget dedicated to your personal learning and development.

Paradigm

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Brand Marketing Lead at Paradigm