Brand Marketing Lead at Paradigm

P
Paradigm

Brand Marketing Lead

sg flag
Singapore

On-site

Full Time

#Marketing

#Crypto

#DeFi

#Brand Strategy

#Content Creation

#Social Media

#Community Engagement

#Data Analysis

#Messaging

#Product Launches

#Event Management

#Campaign Optimization

Paradigm is looking for a Brand Marketing Lead

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We are on a mission to bring all of finance on-chain and unlock financial freedom for everyone. At Paradex, we are building a decentralized crypto exchange that merges trading, asset management, and money market primitives into one unified platform. With a lifetime volume of 36 billion dollars and a commitment to building transparently in public, we are looking for a visionary storyteller to help us reshape the future of finance.

Role at a glance

We are seeking a Senior Brand Marketing Lead to join our team on a full-time, on-site basis in Singapore. You will work directly with our founder to define our voice and amplify our presence in the rapidly evolving DeFi landscape.

Your impact

  • Brand Strategy: You will define our market positioning and strategic messaging, creating the frameworks that help our platform stand out from the crowd.
  • Executive Branding: You will partner closely with our CEO to build his personal brand, crafting high-impact content for platforms like X and LinkedIn to foster deep connections with our community.
  • Campaign Leadership: You will spearhead the announcement of product launches and major updates, ensuring our message reaches the right audience through a mix of long-form content and strategic social engagement.

What you'll need

  • A deep passion for crypto and DeFi, paired with extensive experience in brand marketing.
  • Exceptional storytelling abilities, specifically in ghostwriting for executives and building compelling personal brands.
  • A data-driven mindset, with the ability to analyze performance metrics and optimize your approach for maximum reach.
  • Proven expertise in social media strategy, content creation, and community engagement.
  • The ability to thrive in a fast-paced, founder-led environment where you can navigate ambiguity with creativity and independence.
  • Fluency in English.

Perks and compensation

  • Unlimited vacation to ensure you stay refreshed and inspired.
  • Comprehensive benefits packages tailored to your location.
  • A 3,500 USD setup allowance for your first year.
  • A 2,000 USD technology refresh allowance every two years.
  • An annual 1,000 USD budget dedicated to your personal learning and development.
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Paradigm

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