Brand Manager (Integrated Marketing) at OLIPOP

At OLIPOP, we are on a mission to change the way the world thinks about soda. Our journey began with our co-founder, Ben Goodwin, who turned his personal health transformation into a scientific pursuit of gut health. We believe that soda can be more than just a sugary treat. By crafting a delicious, fiber-rich beverage with significantly less sugar, we are proving that you do not have to sacrifice taste to support your well-being. We are a team grounded in empathy and integrity, working together to build a brand that serves as a genuine force for good. We have grown from a small group into a nationwide movement, and we are looking for passionate people to help us write the next chapter of our story.

The opportunity

We are looking for a talented Brand Manager to join our team and take the lead on our integrated marketing efforts. In this role, you will be the heartbeat of our brand campaigns, ensuring that every tentpole moment and consumer communication feels cohesive, culturally resonant, and aligned with our business goals. You will report to our Director of Brand Marketing and act as the primary bridge between our creative teams, agency partners, and internal channel experts. This is a perfect fit for a strategic thinker who can balance the analytical side of performance metrics with the creative judgment needed to keep our brand voice sharp and distinctive.

A day in the life

• You will orchestrate comprehensive 360-degree brand campaigns, ensuring every touchpoint from social media and influencer partnerships to digital and shopper marketing tells a unified story.
• You will serve as the central hub for cross-functional teams, facilitating communication between creative, PR, and agency partners to keep complex projects moving forward with clarity and purpose.
• You will monitor performance data and cultural trends to proactively identify risks and optimizations, ensuring our marketing spend is always working hard to maximize our impact.

Who you are

You are a seasoned marketing professional with at least 8 years of experience in brand or integrated marketing, ideally within a high-growth consumer brand or CPG environment. You have a proven track record of leading complex, multi-channel campaigns and possess a deep understanding of how to translate consumer insights into actionable plans. You are a structured communicator who thrives in ambiguity and knows how to build trust across teams. You are comfortable with performance analytics and have a keen eye for creative quality. Most importantly, you are a resilient and optimistic operator who loves the fast-paced nature of a growing company.

Why you'll love it here

We offer a base salary range of $115,000 to $135,000 plus a bonus. Beyond the numbers, you will join a team that values intentional connection. Even though we work remotely, we stay close through collaborative projects, thoughtful communication, and a shared commitment to our mission. We foster an environment where feedback is given with care and received with curiosity, allowing everyone the space to grow and lead. You will have the opportunity to work on a product that is genuinely changing lives while being supported by a team that celebrates ownership, creativity, and the courage to try new things.