Brand Manager, Innovation at Guayaki Yerba Mate

At Guayakí Yerba Mate, we are driven by our commitment to Market Driven Regeneration. We view our business as a force for good, aiming to create a net positive impact on the planet and its people through every aspect of our supply web. Since our founding in 1996, we have grown from a passionate project into a global brand that shares the unique energy and focus of yerba mate with the world. We are currently looking for a Senior Brand Manager, Innovation to join our team and help shape the future of our product portfolio. This is a hybrid role, and you will be expected to work from our Sebastopol, California office at least two days each week.

Key outcomes

• Consumer Insights and Market Research: You will analyze syndicated data and competitive intelligence to identify emerging trends and consumer needs. This includes conducting research such as concept testing to guide our innovation strategy.
• Product and Packaging Innovation: You will lead the development of new product concepts, positioning, and brand identity. You will manage the innovation pipeline while working cross-functionally to ensure successful product launches.
• Road Map and Project Management: You will oversee the 1-3 year product roadmap, managing timelines and stage-gate processes. You will collaborate closely with our Commercial and Operations teams to align on forecasting and project updates.
• Brand Stewardship: You will assist in developing annual brand plans and maintain performance dashboards to ensure the entire organization understands our brand trajectory. You will also use data and storytelling to create impactful marketing presentations.

Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.
• 4-6 years of professional experience in brand management and innovation, specifically within the CPG industry.
• A proven track record of building brand strategies with an entrepreneurial mindset.
• Thorough knowledge of market research methods and the ability to translate insights into actionable strategy.
• Strong project management skills and the ability to thrive in a fast-paced environment.
• Fluency in English.

Preferred qualifications

• An MBA is highly desirable.
• Previous experience within the Food and Beverage sector.

Compensation

The salary range for this position is $110,000 to $130,000 USD. In addition to base pay, we offer a competitive benefits package that includes:

• Comprehensive medical, dental, and vision insurance.
• 401k retirement planning.
• Paid time off and company holidays.
• Professional development opportunities.
• Flexible hours and a hybrid work environment.

How to apply

If you are passionate about regenerative business and want to help us bring our mission to life, we invite you to submit your application. We look forward to reviewing your experience and discussing how you can contribute to our growing team.