Brand Distribution Lead
100k - 160k USD
Remote
Contractor
#Brand Marketing
#Ecommerce
#Performance Marketing
#Shopify
#Digital Marketing
#Vendor Management
#Analytics
#Campaign Management
#Forecasting
#Media Buying
#Email Marketing
We are Manufactured, a venture-backed inventory platform that serves as the first inventory exchange for SMBs across industries like fashion, CPG, and home goods. With over 1,200 vendors globally and $150 million in volume powered since 2019, we are a Series A startup growing 850% year over year. We are looking for a strategic Brand Distribution Lead to join our team of 30 as a contractor, with the potential to transition into a full-time role.
Responsibilities
- Own the digital P&L for our brands, acting as a brand owner to drive profitable growth and scale revenue.
- Develop and execute the brand playbook, including messaging, positioning, creative direction, and customer journey mapping.
- Manage day-to-day operations on Shopify and various marketplaces, focusing on conversion rate optimization and site performance.
- Lead seasonal product launches and campaigns while collaborating with design and production teams on inventory planning.
- Analyze key performance indicators to forecast growth and optimize merchandising strategies.
- Partner with media buyers to scale paid campaigns across channels like Meta, Google, TikTok, and Amazon.
- Oversee external consultants and freelancers, including those focused on SEO, design, and media buying.
- Align with internal finance, logistics, and product teams to ensure operational cohesion and healthy margins.
Must-haves
- Deep expertise in Shopify and major marketplaces such as Amazon and Walmart.
- Proven experience in both brand development and performance marketing.
- Knowledge of big box wholesale and brick and mortar distribution channels.
- Strong analytical skills with experience managing budgets, forecasting, and performance-driven campaigns.
- Ability to manage both in-house and outsourced teams effectively.
- A performance-oriented mindset with the ability to operate autonomously.
- Fluency in English.
Nice-to-haves
- Founder experience is highly valued, as we look for entrepreneurial problem-solvers who think like owners.
- Proficiency with tools such as Klaviyo, Postscript, Meta Ads Manager, Google Ads, GA4, Triple Whale, and Northbeam.
Benefits
The expected compensation for this role is $100,000 - $160,000 base salary, plus performance bonuses and equity upside.
- Remote work flexibility.
- Opportunity to take ownership and make a significant impact in a fast-growing startup environment.
- Potential to transition from a contract role to a full-time position within 30 to 60 days.
Manufactured
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