Brand Distribution Lead at Manufactured

We are Manufactured, a venture-backed inventory platform that serves as the first inventory exchange for SMBs across industries like fashion, CPG, and home goods. With over 1,200 vendors globally and $150 million in volume powered since 2019, we are a Series A startup growing 850% year over year. We are looking for a strategic Brand Distribution Lead to join our team of 30 as a contractor, with the potential to transition into a full-time role.

Responsibilities

• Own the digital P&L for our brands, acting as a brand owner to drive profitable growth and scale revenue.
• Develop and execute the brand playbook, including messaging, positioning, creative direction, and customer journey mapping.
• Manage day-to-day operations on Shopify and various marketplaces, focusing on conversion rate optimization and site performance.
• Lead seasonal product launches and campaigns while collaborating with design and production teams on inventory planning.
• Analyze key performance indicators to forecast growth and optimize merchandising strategies.
• Partner with media buyers to scale paid campaigns across channels like Meta, Google, TikTok, and Amazon.
• Oversee external consultants and freelancers, including those focused on SEO, design, and media buying.
• Align with internal finance, logistics, and product teams to ensure operational cohesion and healthy margins.

Must-haves

• Deep expertise in Shopify and major marketplaces such as Amazon and Walmart.
• Proven experience in both brand development and performance marketing.
• Knowledge of big box wholesale and brick and mortar distribution channels.
• Strong analytical skills with experience managing budgets, forecasting, and performance-driven campaigns.
• Ability to manage both in-house and outsourced teams effectively.
• A performance-oriented mindset with the ability to operate autonomously.
• Fluency in English.

Nice-to-haves

• Founder experience is highly valued, as we look for entrepreneurial problem-solvers who think like owners.
• Proficiency with tools such as Klaviyo, Postscript, Meta Ads Manager, Google Ads, GA4, Triple Whale, and Northbeam.

Benefits

The expected compensation for this role is $100,000 - $160,000 base salary, plus performance bonuses and equity upside.

• Remote work flexibility.
• Opportunity to take ownership and make a significant impact in a fast-growing startup environment.
• Potential to transition from a contract role to a full-time position within 30 to 60 days.